Let Me In Wraps Up Viral Campaign With Behind the Scenes Footage and a Blast From The Past Dan Koelsch, September 11, 2010September 11, 2010 We have one more viral reveal for Overture’s Let Me In, and fortunately it’s not as difficult to get to. If you type in one of the posters’ taglines, “Innocence Dies, Abby Doesn’t”, as a URL, you get a behind-the-scenes clip hosted on the site’s Facebook app. MovieViral has also received a package that contains some objects featured in the film. See what they are in the photo after the break. Overture’s Let Me In is a remake of the 2008 hit Swedish film Let the Right One In. Let Me In is directed and written by Matt Reeves, and stars Kodi Smit-McPhee as Owen, a troubled boy who befriends a new girl in town, Abby (played by Chloe Moretz). However, Abby isn’t really a girl, she’s a vampire, and both their worlds come tumbling down. The film is set in the 1980s, so the props are meant to be iconic representations of that era. How are these particular objects used in the film? Owen’s favorite candy is Now and Later. There’s a scene (which was screened at Comic-Con), in which he offers her a piece, and it leads to an awkward moment. I’m not sure how the Romeo & Juliet book or the Rubik’s Cube come into play, but when we review the film, I’ll throw it in there. Based on my sources, this looks to be the end of the Let Me In viral campaign, but of course, if there is anything else, we’ll bring it to you. Let Me In opens nationwide on October 1st. ARGs & Campaigns Viral Marketing Let Me InMailNow and LaterRomeo & JulietRubik's Cube
Zach Braff Defends Using Kickstarter To Fund “Wish I Was Here” May 9, 2013It’s hard to imagine that a filmmaker and actor of Zach Braff’s caliber has a hard time to find any sort of financing for his projects. Garden State was much more than an indie film, it was a solid hit, but since then Braff has had a difficult time locking… Read More
LA Times Video Re-Cap of “TRON: Legacy” Viral February 10, 2011Jay West of the Los Angeles Times’ Hero Complex blog has posted a video summary of the TRON: Legacy viral/ARG campaign. It’s a pretty solid review, so check it out after the break. Read More
Ridley Scott and Kevin MacDonald Teaming Up With YouTube To Make User-Generated ‘Life in a Day’ July 7, 2010Back in April, we reviewed the documentary 140 as part of our Newport Beach Film Festival coverage. The concept was to have 140 people film 140 seconds at the exact same time, in order to get a snapshot of the world at one moment. While the doc was made by… Read More