The Green Hornet Gets Augmented Dan Koelsch, September 13, 2010September 13, 2010 We haven’t had a lot of augmented reality news lately, which has led me to believe the fad, which looks to have reached its movie advertising peak last year, has started to fade. Fortunely it’s not completely dead, as Columbia Pictures’ The Green Hornet lets you test out the Black Beauty in real time. Details after the break. The Green Hornet is about a rich playboy (Seth Rogan) who decides to add meaning to his life after his dad dies by becoming a superhero. He has the help of his martial arts expert driver Kato (Jay Chou) and a high-tech 1966 Imperial named “Black Beauty”. At ExperienceBlackBeauty.com (which sounds like a porn site, but trust me, its not), you can try out some of cool weapons the car has. By holding on to certain “buttons” on your paper marker, Black Beauty will either fire missiles, or use the flamethrower or gatling gun. It also give you the option to watch the trailer, which we have below. Try it out for yourself, and let us know what you think. The Green Hornet, directed by Michel Gondry and also starring Christoph Waltz, opens January 14th, 2011. Viral Marketing augmented realityBlack BeautyThe Green Hornet
Find Your Way to Oz With Latest Chrome Experiment February 5, 2013Google’s Chrome Experiments use JavaScript and some of the latest advances in Internet browsing to allow developers and designers to create immersive beautiful experiences using Google Chrome. In partnership with UNIT9, Disney has developed a Chrome Experiment for Oz: The Great And Powerful. Get the details after the break. Read More
Become an Agent of S.H.I.E.L.D. at JoinSHIELD.com April 12, 2011January 10, 2012Last March we reported that a viral campaign for Thor and The Avengers was being launched. JoinShield.com made its viral debut at the C2E2, a comic and entertainment event regularly held in Chicago. There attendees were able to submit their e-mail addresses and “become” agents of S.H.I.E.L.D. Details were sketchy… Read More
Sam Rockwell Moon Oscar Nomination Movement Gains Steam January 11, 2010January 11, 2010While Sony Pictures isn’t doing much to support it’s limited release Moon in the year’s biggest award show, The Academy Awards, there is already a groundswell of support from fans, as we reported earlier in the month. Most of the focus has been on getting the star, Sam Rockwell, a… Read More