Coke Zero Has New Interactive “TRON: Legacy” Games and Exclusive Content Kris, November 25, 2010 Coke Zero is to TRON: Legacy as Dr. Pepper was to Iron Man 2. Coke has given us a new mobile iPhone app, interactive cups, new videos, a thinner waistline, and more! Find out all about it after the jump. I’ll skip to the best part: Tron and Coke Zero present the first location based Mobile game. In it you’ll be more active as you really play on a grid, simulating a Tron Light Cycle game. It’s a good way to burn the calories you didn’t get from drinking Coke Zero. It is currently available for the iPhone, and an Android version is coming soon. If you plan on going to the movie theater this holiday, you might want to buy a certain Tron-themed cups. Now, you may not want to pay an extra 50 cents for a thicker cup for your extra-large Coke Zero, but maybe get it for an exclusive “Augmented Reality Experience,” which works similar to something we have seen before. However, it does give you several featurettes, videos, interviews, and more material to come. Also, the cup itself is very reusable and sturdy, so you may want to keep it around for the next few updates. Specially-marked Coke Zero cans also work. And finally, if you don’t have an iPhone, a can of Coke Zero, or a Tron Legacy cup, you can still watch even more videos and download wallpapers in their content section. No one is left out of this experience! Tron Legacy comes out on December 17th in IMAX 3D. Follow our viral campaign coverage here. Viral Marketing augmented realityCoke ZeroTron Legacy
Marvel Finally Decides To Promote “Captain America” With New Poster and Trailer June 24, 2011June 24, 2011Marvel Studio’s last movie before the superhero team-up movie The Avengers is next month’s Captain America: The First Avenger. However, despite the film being just weeks away from opening, the studio, along with distributor Paramount, have really dropped the ball on marketing it. We haven’t seen much promotional material, and… Read More
New Contest for NBC’s Chuck Gives You Chance to be on YouTube’s Front Page December 19, 2009December 19, 2009‘Chuck’ fans, you’ve waited to be rewarded for your dedication to NBC’s struggling comedy, and now is your time. NBC and YouTube are teaming up to give you a chance to be in a front page YouTube advertisement for the show. Basically, all you have to do is make a… Read More
2012 Viral: Please Leave a Message September 4, 2009September 4, 2009Once again, Charlie Frost is on top of his game. How the guy manages to keep his Winnebago in tip top shape, and yet still find time to post conspiracies and insider info is beyond me. I’m thinking we may have a spot for Mr. Frost on the MovieViral team…. Read More