Crazy Bradley Cooper Drug Commercial Is Really Viral Video For Movie Dan Koelsch, December 9, 2010December 10, 2010 TMZ of all places reported yesterday on a rather interesting video that’s hit the web. It’s a commercial for a drug called NZT, and Bradley Cooper (though never named) is the sponsor. There’s even a website for the drug. While the ad and website boast the drug’s amazing abilities (and quick results), the side effects are almost comically horrific, so could this possibly be real? The answer, as you may have guessed, is no. Some research quickly guided me to an upcoming movie starring Cooper called Limitless, which happens to be about a powerful top-secret drug that Cooper’s character finds. The simply yet ominously titled drug website, “The Clear Pill”, is crafty at playing it straight and avoiding any reference to the film or any companies/entities relating to any production. The drug apparently enhances your body enough to give you almost super abilities, but the side effects (including death if drug use is stopped) are brutal. The film’s plot revolves around a copywriter who “discovers a top-secret drug which bestows him with super human abilities. As his usage begins to change his life, he begins to consider the drug’s shadowy origins; meanwhile, a group of killers trails his every move.” Also starring Robert De Niro and Abbie Cornish, Limitless opens in theaters on March 18th, 2011. Oh, and in case you still had some doubt in your mind that the commercial is fake and for Limitless, call the toll free number 1-855-CLEAR-PILL, and they’ll set you straight. UPDATE:I got a package in the mail from NZT, check it out here. Viral Marketing Viral Videos Bradley CooperLimitless
You Don’t Need a VCR to Watch These Three Clips From “Paranormal Activity 3” September 27, 2011Back in July, we turned our attention to Darren’s Timeless Memories, a small viral site conducted by Paramount Pictures to promote Paranormal Activity 3. The site hinted at who should we expect to see in the highly anticipated prequel and now the studio has mailed out VHS tapes to blogs… Read More
New Picture of Wikus from District 9 July 22, 2009Sony Pictures has released a new picture of Wikus (played by Sharlto Copley) from District 9: Initial reactions from the forum seem to be that his ‘weapon’ is an alien spray-type of thing, a flamethrower, or both. Forum member and staff writer Scott points out that the canister on top… Read More
Birdemic: Worst Film Ever? April 15, 2010April 14, 2010One of the things that made last year’s Paranormal Activity a success was viral at it most fundamental: Word of mouth. It is the best form of advertising that a film could wish for. Word of Mouth has been responsible for the success of sleeping blockbusters such as The Blair… Read More