Toy Story 3 Oscar Campaign Gets Noticed Dan Koelsch, December 28, 2010 Almost every film with a shot at an Oscar (and even some that don’t) starts a campaign around this time of year for their respective category. Usually they are simple and uninteresting, thus go unnoticed. However, Disney’s Best Picture campaign for Toy Story 3 is drawing attention for its unique take. Take a look at the ads for yourself after the break. The ads (some of which you can click on below to see in full) use the phrase “not since…” to compare the film’s great reviews (99% on Rotten Tomatoes) to critically acclaimed Best Picture winners that had an underdog status like Toy Story 3, which has an uphill battle being both a sequel and an animated film. What do you think of the campaign? Let us know in the comments below. You can find all the different ads in the campaign at /Film and Disney. Viral Marketing Academy AwardsawardsDisneyOscarsPixarToy Story 3
Kryptonian Billboard for “Man of Steel” Leads To New Viral Website April 14, 2013April 14, 2013All aboard the Man of Steel viral train, because we got another stop on our way to the new trailer. After a flurry of updates involving the DSRW Project website and the Man of Steel homepage itself, we now have some real life outdoor marketing that ties into it all…. Read More
Moonrise Kingdom Wants Your Help Designing “For Your Consideration” Posters November 8, 2012November 8, 2012You know awards season is approaching when the phrase “For Your Consideration” starts popping up everywhere. 2012’s most well-regarded films have begun crafting their print and online advertising campaigns to best appeal to awards voters for nominations. One film expected to receive awards love, Wes Anderson’s Moonrise Kingdom, is taking… Read More
“Mad Men” For Your Consideration Ads Almost Guarantee An Emmy Win June 4, 2014June 4, 2014If you ever are around the Los Angeles area or invest your spare time to reading news on the entertainment industry, then you most likely have run into For Your Consideration ads. With the Emmy’s just a few weeks away, AMC has started to roll out more and more of… Read More