Toy Story 3 Oscar Campaign Gets Noticed Dan Koelsch, December 28, 2010 Almost every film with a shot at an Oscar (and even some that don’t) starts a campaign around this time of year for their respective category. Usually they are simple and uninteresting, thus go unnoticed. However, Disney’s Best Picture campaign for Toy Story 3 is drawing attention for its unique take. Take a look at the ads for yourself after the break. The ads (some of which you can click on below to see in full) use the phrase “not since…” to compare the film’s great reviews (99% on Rotten Tomatoes) to critically acclaimed Best Picture winners that had an underdog status like Toy Story 3, which has an uphill battle being both a sequel and an animated film. What do you think of the campaign? Let us know in the comments below. You can find all the different ads in the campaign at /Film and Disney. Viral Marketing Academy AwardsawardsDisneyOscarsPixarToy Story 3
Watch an Exclusive Clip From “Wish You Were Here” May 24, 2013May 24, 2013Wish You Were Here is a suspense drama about a tropical vacation gone wrong. The film opens in limited theaters on June 7th, but we have an exclusive clip for you after the break. In it, Dave Flannery (Joel Edgerton) and his wife Alice (Felicity Price) have a heated argument. Read More
Latest Star Wars-Adidas Promo Gives You Control of the Death Star June 30, 2010Adidas has released another viral promotion for their Star Wars line of Adidas Originals. Many of you will remember the deftly made ‘Star Wars Cantina 2010’ video released earlier in the month, which seamlessly placed several of today’s biggest celebrities in the classic scene. The shoe company’s latest viral activity… Read More
Muse Launch Viral Campaign for The Resistance July 19, 2009Muse, seemingly everyone’s favorite British rock band at the moment, have launched a viral campaign for one of their songs off their album, entitled ‘The Resistance’. The song, United States of Eurasia, has been divided into snippets and put onto USB ports, which in turn have been hidden in Berlin,… Read More