Toy Story 3 Oscar Campaign Gets Noticed Dan Koelsch, December 28, 2010 Almost every film with a shot at an Oscar (and even some that don’t) starts a campaign around this time of year for their respective category. Usually they are simple and uninteresting, thus go unnoticed. However, Disney’s Best Picture campaign for Toy Story 3 is drawing attention for its unique take. Take a look at the ads for yourself after the break. The ads (some of which you can click on below to see in full) use the phrase “not since…” to compare the film’s great reviews (99% on Rotten Tomatoes) to critically acclaimed Best Picture winners that had an underdog status like Toy Story 3, which has an uphill battle being both a sequel and an animated film. What do you think of the campaign? Let us know in the comments below. You can find all the different ads in the campaign at /Film and Disney. Viral Marketing Academy AwardsawardsDisneyOscarsPixarToy Story 3
Viral Video Round Up: Christmas Edition, featuring Home Alone, Spongebob Squarepants, And More! December 25, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
ARGs & Campaigns Game Of Thrones Coming To Theaters For IMAX Run January 14, 2015Time to scale The Wall on the big screen as HBO’s campaign for the next season of the hit fantasy show includes screening episodes of season four in select theaters in IMAX. While the show isn’t shot in the format, it will be digitally remastered for the IMAX run in… Read More
Watch Wayne and Garth Talk About the Academy Awards February 7, 2011February 7, 2011You may have seen the cast of Jackass reenact scenes spoof Black Swan, just one of the ten Academy Award nominees for best picture, you may have seen kids reenact scenes from five of those nominees, and you have seen plenty of behind the scenes videos, but you haven’t seen… Read More