“Cedar Rapids” Sends Out Calendar, Gets Viral Website Dan Koelsch, January 14, 2011January 14, 2011 The Fox Searchlight comedy Cedar Rapids is only a few weeks away from its February 11th theatrical release, but we are now just seeing some viral marketing, and its targeted for the film’s Sundance Film Festival premiere this month. There’s nothing like a non-working website and calendar to get you excited for a film! Get the details after the break. In Cedar Rapids, insurance agent Tim Lippe (Ed Helms) is sent to the title town to represent his company, Brownstar Insurance, during a convention. Of course, hilarity ensues. Alex at FirstShowing got a nice little mail package that included a Brownstar Insurance company calendar, along with a business card for “Ed ‘Timbo’ Helms”. Both items have a phone number to call and website to visit. The phone number sends you the voice mail of Tim Lippe, who says he’s out at a convention in Sundance. The Brownstar Insurance website just says it’s under construction. While it’s cool they are trying, this is a pretty lame gimmick. What do you think? Watch the trailer for Cedar Rapids here. Viral Marketing Cedar RapidsEd HelmsMailSundance
Did A ‘Contagion’ Viral Quit Before It Started? August 31, 2011August 31, 2011Over at Bloody-Disgusting, they have posted a large group of hi-def photos for the upcoming “viral” flick, Contagion. Of particular note, one of said pictures has what very well could have been a viral campaign in the making, but with the film coming out next week, why did we see… Read More
Could New Spider-Man Set Photos Lead To A Viral? January 18, 2011The Internet was aflutter over new set photos from the upcoming Spider-Man reboot, and while most people are trying to get a glimpse of Spidey in action, its a more mundane image that caught my eye. Could Sony be looking to start a viral campaign for the Web-Slinger? Read More
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