Could New Spider-Man Set Photos Lead To A Viral? Dan Koelsch, January 18, 2011 The Internet was aflutter over new set photos from the upcoming Spider-Man reboot, and while most people are trying to get a glimpse of Spidey in action, its a more mundane image that caught my eye. Could Sony be looking to start a viral campaign for the Web-Slinger? You can see all the Los Angeles set images at The Daily Blam, but below is the one I’m talking about. In it, we see the van for The Daily Bugle, the famed New York newspaper that Peter Parker will (eventually) work for. What’s interesting about the van is the contact information. There’s both a website, TheDailyBugle.com, and two phone numbers, 212-153-READ and 212-153-3080. Unfortunately, both are dead ends, as the link just takes you to the Mid-Ohio Comic-Con website for some reason, and the two numbers are not in service. With the film still 18 months away, however, these could end up being used for a campaign later on. The untitled Spider-Man reboot is directed by Marc Webb and stars Andrew Garfield as the non-caped crusader and Emma Stone as Gwen Stacy. Columbia Pictures releases the film in theaters on July 3, 2012. Viral Marketing Spider-Man
Mission Icefly: New Video Has Hidden Image of Terry O’Quinn, Website Has Mysterious Letters June 25, 2011We’ve been covering the Mission Icefly/Test Subjects Needed viral campaign despite almost conclusive evidence that it’s just for a new flavor of Wrigley’s 5 gum. The campaign has been been interesting to follow, and knowing that 42 Entertainment is probably behind it intrigues us even more. Now we have some… Read More
Check Out “The Beauty Inside” First Look Trailer August 12, 2012August 11, 2012A few weeks ago, we told you about the new social film The Beauty Inside, a romantic tale sponsored by Intel and Toshiba (makers of the social thriller Inside). The film follows Alex, a guy (voiced internally by Topher Grace) who wakes up every morning in a new body. The… Read More
‘The Amazing Spider-Man 2’ Viral Site Delivers Its Verdict On The Lizard’s Crimes January 7, 2014January 7, 2014A new update to The Amazing Spider-Man 2 viral site is giving us some very unsurprising news: Dr. Curt Connors is heading Rikers. In a new article posted on The Daily Bugle tumblr, the blog reveals that the former OsCorp geneticist was found guilty on all twenty counts including the… Read More
I don’t think these pics are the start of a viral campaign, but I do think there will be one. It’s a little early, but hopefully something will start up later in the year.