Rebecca is Looking for the Perfect “Roommate” Michael Lee, January 21, 2011January 21, 2011 Sony has launched an classic form of viral marketing for their upcoming thriller The Roommate. The studio has posted ads around various cities looking for a roommate who has a killer personality. Like most ads posted on telephone poles or light posts people who are interested in the ad contact the person by calling a phone number. Should you call Rebecca (Leighton Meester) at (866) 666-6001, she tells you she needs a roommate and states that “We can share everything…” and concludes with Meester yelling “I just want to be your friend” before going into a rage. Sony is also including the usual forms of social media interaction by creating accounts for Facebook, Twitter, and Youtube. So give it a try, are you willing to let Rebecca be your roommate? Source: Mashable Viral Marketing The Roommate
This Week In Viral – Finally, D-9 is Back! March 8, 2009July 18, 2010As mentioned in last week’s TWIV, the viral for District 9 seems to be back out of nowhere. There are viral web ads on sites like slashfilm.com and even Facebook (thanks to David and Sajin for the tips). Also, the main viral site, D-9.com has a new intro video and… Read More
Wrigley’s Gum Needs Your Help To Hunt The Red Skull June 14, 2011While the marketing campaigns for Thor and X-Men: First Class have subsided with the release of the films, Marvel’s summer movie season is far from over. With Captain America: The First Avenger due out July 22nd, there has certainly been an increase in television spots, but look for more product… Read More
Skype Shines A Light On Heroes ‘Behind The Shield’ With Captain America February 27, 2014February 27, 2014Captain America is one of Marvel’s supers who represents the everyman as a symbol of heroism, of the commitment to make the world a better place. In honor of the upcoming film both Skype and Marvel have partnered up with the cast of Captain America: The Winter Soldier to salute… Read More