“Cedar Rapids” Viral Website Goes Live, BrownStar Insurance To Have Office At Sundance Dan Koelsch, January 21, 2011 Last week we told you about Fox Searchlight dabbling in some viral for their Ed Helms-starring comedy Cedar Rapids, which is set to premiere at the Sundance Film Festival. I was a bit harsh in my assessment of the endeavor, and it looks like it wasn’t a one-off thing. The film is about an insurance agent (Helms) who goes to Cedar Rapids, IA to represent BrownStar Insurance at a convention. Fox Searchlight mailed out a calendar and business card for Brownstar that gave a phone number, website, and made reference to Sundance. The website was under construction, but now it is live, though it is still pretty thin in content. There’s only two pages, one that gives bios of the main characters, and one that allows you to put your head into an ID badge for a number of the fictional insurance agencies with funny names and imagery. What’s more interesting is something I heard about the film’s viral presence at Sundance. Ignition Interactive seems to be heading up the marketing, and they have let us know that they will actually set up a BrownStar Insurance office at the film festival. While we don’t have anymore details, below is a picture released by their Twitter account. This is more like it. Cedar Rapids debuts in theaters on February 11th. Events Viral Marketing Cedar RapidsSundance
News Mysterious Billboard Pops Up For “Agents of S.H.I.E.L.D.” In LA August 18, 2014August 18, 2014With the second season of Marvel’s Agents of S.H.I.E.L.D. premiering in September, a mysterious new billboard that promotes the show has popped up on a popular LA intersection. It features the weird alien equation that Agent Coulson was writing at the end of the season finale. Check out the mysterious billboard… Read More
Steven Spielberg Hires Unofficial “The Adventures of Tintin” Opening Sequence Animator October 26, 2011October 26, 2011A opening title sequence says a lot about a film, besides telling you who directed, edited, stars in etc, the opening title sequences basically sets the tone for the film. From the lighting, camera panning, and music, you will understand the context of what you will see for the next… Read More
New Repo Men Director’s Cut Trailer March 10, 2010The Repo Men official website now has a Director’s Cut Red Band trailer. While Director’s Cuts are common in DVD releases of films, this is the first time I’ve ever heard of one for a trailer. You can definitely tell the difference between director Miguel Sapochnik’s take verses a marketing… Read More