“Cedar Rapids” Sends Out Calendar, Gets Viral Website Dan Koelsch, January 14, 2011January 14, 2011 The Fox Searchlight comedy Cedar Rapids is only a few weeks away from its February 11th theatrical release, but we are now just seeing some viral marketing, and its targeted for the film’s Sundance Film Festival premiere this month. There’s nothing like a non-working website and calendar to get you excited for a film! Get the details after the break. In Cedar Rapids, insurance agent Tim Lippe (Ed Helms) is sent to the title town to represent his company, Brownstar Insurance, during a convention. Of course, hilarity ensues. Alex at FirstShowing got a nice little mail package that included a Brownstar Insurance company calendar, along with a business card for “Ed ‘Timbo’ Helms”. Both items have a phone number to call and website to visit. The phone number sends you the voice mail of Tim Lippe, who says he’s out at a convention in Sundance. The Brownstar Insurance website just says it’s under construction. While it’s cool they are trying, this is a pretty lame gimmick. What do you think? Watch the trailer for Cedar Rapids here. Viral Marketing Cedar RapidsEd HelmsMailSundance
“The Internship” Earns Rare Homepage Placement On Google February 14, 2013February 14, 2013If marketers could choose to place an ad anywhere on the internet, they would probably choose the Google homepage. Not only is it the medium’s most visited site, but the design of the homepage would provide almost exclusive attention for your message. Google is notorious for keeping their homepage clean… Read More
LEGO Marvel Web Series Features Spider-Man, Wolverine, The Avengers, and More! November 7, 2013Disney and LEGO have teamed up to release a new web series titled LEGO Marvel Super Heroes: Maximum Overload. They released five episodes this week which feature Spider-Man, Wolverine, Iron Man, The Incredible Hulk, Loki, and many more of your favorite heroes and villains. Watch it all after the break. Read More
12 Days of Viral – DAY ELEVEN December 23, 2009December 22, 2009On the eleventh day of viral, my movie gave to me….. Physical mailings. These are pretty much what can get a viral started. Yes, a website is the known thing that everyone can see and follow, but they usually come from something. Something physical. We’ll list a few items that… Read More