Movie Rights For “Dead Island” Goes From Sold To Not Sold Michael Lee, February 21, 2011February 21, 2011 The movie blogs erupted when it was reported that Sean Daniel, movie producer of 20 years, purchased the rights to produce Dead Island after the announcement trailer went viral. This reaction might of caused some confusion for the game’s publisher Deep Silver, because they never sold the rights to anyone to make the movie based on the game. As a result they put out a press release stating that the movie rights have not been sold. “We are looking for quality above all else for a movie based on Dead Island,” says Klemens Kundratitz, CEO of Koch Media (parent company of Deep Silver). “We want to do it the right way as film realizations of games (or vice versa) usually fail to deliver what the fans were looking for.” The goal, according to Kundratitz, is to “work with someone who already has a proven track record with blockbuster movies.” That doesn’t necessarily rule out Union Entertainment, which was rumored to have already purchased the rights, but it sounds like the IP-holder is still evaluating all potential silver-screen suitors.”Dead Island’s trailer did look incredible at first. Intense sequences, a great score, near flawless animation, but it would be been ridiculous to know that the rights to produce the movie were sold after Deep Silver released the announcement trailer. So don’t expect the rights to be sold any time soon, even after the game is released later this year.You can check out the trailer below and leave your comments in the comment section. News Viral Marketing Dead Island
“Super 8” Standees Provide Links to Editing Room Clips May 18, 2011Just over a week ago, we told you about the Super 8 theater standees that play the trailer inside. Now we know that is not all they show. Learn how theater marketing is helping to advance the ARG. Read More
Ask Darth Vader Your Questions! August 25, 2011The Star Wars official website has a fun feature that lets you ask questions of the Dark Lord of the Sith himself, Darth Vader as a way to promote the Blu-Ray release of Star Wars: The Complete Saga. You can even unlock some “special moments” with Luke Skywalker’s father. Read More
This Week In Viral: Yeah, We’re Still Here May 18, 2009April 7, 2010Sorry for the long break. Let’s get down to business. So, two more virals have come to pass this year, with Star Trek and Angels & Demons now behind us. Listen to our review of the viral campaigns in our latest ViralCast. With the death of two virals, a new… Read More
The game trailer looks freakin’ awesome. Early write-ups on those lucky enough to have seen some alpha and beta work are quite promising too. Can’t wait to see how the game ultimately looks.