Movie Rights For “Dead Island” Goes From Sold To Not Sold Michael Lee, February 21, 2011February 21, 2011 The movie blogs erupted when it was reported that Sean Daniel, movie producer of 20 years, purchased the rights to produce Dead Island after the announcement trailer went viral. This reaction might of caused some confusion for the game’s publisher Deep Silver, because they never sold the rights to anyone to make the movie based on the game. As a result they put out a press release stating that the movie rights have not been sold. “We are looking for quality above all else for a movie based on Dead Island,” says Klemens Kundratitz, CEO of Koch Media (parent company of Deep Silver). “We want to do it the right way as film realizations of games (or vice versa) usually fail to deliver what the fans were looking for.” The goal, according to Kundratitz, is to “work with someone who already has a proven track record with blockbuster movies.” That doesn’t necessarily rule out Union Entertainment, which was rumored to have already purchased the rights, but it sounds like the IP-holder is still evaluating all potential silver-screen suitors.”Dead Island’s trailer did look incredible at first. Intense sequences, a great score, near flawless animation, but it would be been ridiculous to know that the rights to produce the movie were sold after Deep Silver released the announcement trailer. So don’t expect the rights to be sold any time soon, even after the game is released later this year.You can check out the trailer below and leave your comments in the comment section. News Viral Marketing Dead Island
The Amazing Spider-Man: Video Blog on Oscorp Website Includes Lizard’s Transformation May 11, 2012Earlier today the viral campaign for The Amazing Spider-Man saw a boost from a dead drop that revealed an internship through the Oscorp website. There is an innocuous video of Dr. Curt Connors welcoming the interns, but there is also a code underneath that collapses into the word “Mutagen”. This… Read More
New “Office” Halloween-Themed Webisodes Premiere Online October 29, 2010October 29, 2010Just in time for Halloween, NBC has posted the entire new webisode series for The Office called “The 3rd Floor”. The three part series is the culmination of a pretty enjoyable month long campaign that centered on office slacker Ryan Howard and his latest ambition of directing a low budget… Read More
Cooper’s Dell Site Update Gives Hope to “Red State” Viral Activity July 28, 2011July 28, 2011Kevin Smith effectively shut down any hopes of viral campaigns when he announced that he would be the one distributing Red State. But there are some signs of hope that a viral campaign could be reactivated when Smith said that he would distribute the film to the public via video… Read More
The game trailer looks freakin’ awesome. Early write-ups on those lucky enough to have seen some alpha and beta work are quite promising too. Can’t wait to see how the game ultimately looks.