Stephen Colbert To Sing Rebecca Black’s “Friday” With The Roots Dan Koelsch, March 30, 2011March 30, 2011 How’s that for a headline? On Monday, Stephen Colbert came on Late Night With Jimmy Fallon and made host Fallon fulfill a promise to match his own donation of $26,000 to DonorsChoose.org/fallon-colbert-project. However, Fallon made no promise, so he countered by having Colbert promise to sing the viral sensation “Friday” with Fallon’s house band The Roots if his audience could match the sum. Though the $26,000 goal was met this morning, you can still donate to the educational charity here. Watch the original video and Fallon’s follow up below. Stay tuned tonight at 12:35am on NBC to see Fallon react to the goal being met. Viral Marketing Viral News CharityJimmy FallonNBCStephen Colbert
Social Networks “The Wolverine” Finds New Way To Release First Footage Of The Film March 26, 2013March 26, 2013Yesterday, the director of Marvel’s The Wolverine tweeted a six-second teaser via Twitter’s new video platform, Vine. Check out the teaser and find out why this breaks new ground with movie marketing after the break. Read More
NBC Comic-Con Sweepstakes for The Event and The Cape July 15, 2010NBC’s FanIt initiative takes audience participation to a whole new level. By helping to promote shows by using social networks and other fun activities, you win points. What do those points get you? Well, for one, a chance to get VIP status at Comic-Con panels for new shows The Event… Read More
Comic-Con Documentary Casting Call May 26, 2010June 6, 2010Less than a week ago details were revealed on the Morgan Spurlock/Joss Whedon documentary Comic-Con Episode Four: A Fan’s Hope. The film plans to follow Comic-Con diehards on their journey to the convention, and Spurlock has begun the search for a cast through his official website. Check out the site’s… Read More