“Thor” Premiere To Be Broadcast Live Online, Hosted By Old Spice Guy

How’s that for a headline? The summer truly kicks off next weekend with the release of Marvel’s Thor, and like all big films, Thor will have a red carpet US premiere featuring the stars of the film and celebrities. Unlike many films, this premiere will be broadcast live on the internet, hosted by the Old Spice Guy himself.

Marvel.com will be hosting the live broadcast, which covers the film’s premiere in Hollywood on Monday, May 2, 8:30 p.m. ET/5:30 p.m. PT. Below is a video of host Isaiah Mustafa promoting the event.

Mustafa is an interesting choice, since he has talked to Marvel about playing hero Luke Cage in a feature film. Whether they choose him or not, Marvel certainly seems to be smitten with the man your man could smell like.