“Thor” Premiere To Be Broadcast Live Online, Hosted By Old Spice Guy Dan Koelsch, April 28, 2011April 28, 2011 How’s that for a headline? The summer truly kicks off next weekend with the release of Marvel’s Thor, and like all big films, Thor will have a red carpet US premiere featuring the stars of the film and celebrities. Unlike many films, this premiere will be broadcast live on the internet, hosted by the Old Spice Guy himself. Marvel.com will be hosting the live broadcast, which covers the film’s premiere in Hollywood on Monday, May 2, 8:30 p.m. ET/5:30 p.m. PT. Below is a video of host Isaiah Mustafa promoting the event.Mustafa is an interesting choice, since he has talked to Marvel about playing hero Luke Cage in a feature film. Whether they choose him or not, Marvel certainly seems to be smitten with the man your man could smell like. Viral Marketing Viral Videos Luke CageMarvelOld SpiceThor
“The Sitter” Has Been Getting Some Hilarious Voicemail! September 15, 2011Earlier this week, we reported the start of a viral campaign for 20th Century Fox’s upcoming release The Sitter, starring Jonah Hill in the title role. Allied-THA distributed flyers with Jonah’s picture and a phone number to call with the message “Need a sitter?” Since the initial report, thousands of… Read More
“TRON: Legacy” News Round-Up: Featurettes, Advanced Screenings, & Flynn’s Arcade Comes To London December 1, 2010December 1, 2010Yesterday was TRON Tuesday again, but instead of something really interesting, we just got three featurettes for the film. Also, Norelco joins the long list of companies cross-promoting with TRON: Legacy, and a Flynn’s Arcade opens up in London. Details and videos after the break. Read More
“Orange Is The New Black” Food Truck Event Threw Pies At The People Of New York June 16, 2014June 16, 2014There are times where I wished marketing gags in New York could find their way here on the west coast. The Archer Debonair Mobile was one of them. Not only are these advertisements a great way to push said product, but you get some free swag out of it. So… Read More
Mustafa says, “Sweet Christmas” in the video… Wonder if that’s a little hint being dropped by Marvel. Hmmmm!