“Thor” Premiere To Be Broadcast Live Online, Hosted By Old Spice Guy Dan Koelsch, April 28, 2011April 28, 2011 How’s that for a headline? The summer truly kicks off next weekend with the release of Marvel’s Thor, and like all big films, Thor will have a red carpet US premiere featuring the stars of the film and celebrities. Unlike many films, this premiere will be broadcast live on the internet, hosted by the Old Spice Guy himself. Marvel.com will be hosting the live broadcast, which covers the film’s premiere in Hollywood on Monday, May 2, 8:30 p.m. ET/5:30 p.m. PT. Below is a video of host Isaiah Mustafa promoting the event.Mustafa is an interesting choice, since he has talked to Marvel about playing hero Luke Cage in a feature film. Whether they choose him or not, Marvel certainly seems to be smitten with the man your man could smell like. Viral Marketing Viral Videos Luke CageMarvelOld SpiceThor
Strange Video From Neill Blomkamp Appears on iPads November 23, 2010August 6, 2012It’s a pretty common occurance to see video ads display before opening up an app or watching video on the Apple iPad. However, in the latest iPad version of Wired Magazine (issue 18.12), a mysterious and unexplained video appears instead, and it’s credited by District 9 director Neil Blomkamp. What… Read More
Watch The Office Employees Talk About The Olympics February 22, 2010February 22, 2010NBC may be getting a lot of flack lately for (amongst other things) their tape delayed coverage of the 2010 Winter Olympics, but they are definitely promoting the heck out of it. Check out their latest cross promotion involving a little paper company after the jump. Read More
Play “The Expendables 2: Deploy and Destroy” Online Game August 18, 2012August 18, 2012The Expendables 2 may be out in theaters already here in the US, but in Australia fans have to wait until August 30th. To appease their appetite for destruction, Australia’s Roadshow Films and Soap Creative have created an online game for The Expendables 2 called Deploy and Destroy. Play to… Read More
Mustafa says, “Sweet Christmas” in the video… Wonder if that’s a little hint being dropped by Marvel. Hmmmm!