“Fringe” Season Finale Offers “Super 8” Easter Egg Dan Koelsch, May 9, 2011 Our friends at Super 8 News caught a nice little easter egg in this past Friday’s season finale of Fringe. During one scene, a print ad for Rocket Poppeteers can be seen on a building. Check it out for yourself at the 0:55 mark in the preview after the break.Rocket Poppeteers is a fictional ice cream brand that has had a strong viral presence for Super 8, though we are still unsure how it plays into the Josh Minker ARG storyline or the film itself. Obviously, this easter egg should come as no surprise, as J.J. Abrams is the director of Super 8 and the creator and executive producer of Fringe, and he has done this before.We had a similar experience to this with Slusho!, the fictional Japanese drink that was a primary focus in the viral campaign, was thrown into various other films (i.e. Abrams’ Star Trek) and television shows (i.e. Heroes), but ultimately had little to do with the film.To get up to speed with the entire Super 8 ARG and campaign, check out our Super 8 Hub. ARGs & Campaigns Viral Marketing Viral Videos FringeRocket PoppeteersSlushoSuper 8
Scott Pilgrim Stars Vs. Atlanta Weather Report August 10, 2010August 10, 2010Scott Pilgrim vs. The World stars Michael Cera and Jason Schwartzman stopped by Good Day Atlanta this morning to provide a very humorous weather report. Watch the video, found by Collider on director Edgar Wright’s official website, after the jump. Scott Pilgrim opens this Friday. Read More
Piranha 3D Campaigns For An Oscar August 17, 2010One of the reasons that Piranha 3D has a special place in my heart is that it knows what kind of movie it is. It doesn’t try to be anything more than a silly, over-the-top, bottom of the barrel, horror film. The marketing so far has supported that, and it… Read More
Tron Legacy: Viral Site Unlocks More Answers, Questions March 25, 2010December 3, 2010A new viral site for Tron Legacy has been discovered within the ArcadeAid.com website. The site, Cheat Code, allows members to enter the names of Encom employees and get their password and username to login into the Employee Intranate. Once logged in, players can sift through emails sent between various… Read More