The #Super8Secret Revealed! Dan Koelsch, June 7, 2011June 7, 2011 Last Thursday, a new viral website popped up for J.J. Abrams’ sci-fi film Super 8 that begged the question, “What is the #Super8Secret?” With the film already shrouded in mystery, this seems like an odd addition to the viral campaign, but we waited impatiently until the secret was rumored to be revealed today at Noon Pacific time. Fortunately, that rumor was true. The secret is that there will be screenings across the nation tomorrow hosted by film blogs and possibly other entities. We’ve so far heard about one in Austin from AICN, one in San Francisco, and one in Los Angeles from FirstShowing and /Film. I’m sure there are more, so check out Super8Secret.com, enter the password MINT (whenever the site is back up and running; it looks to be on hold for now), and see where you can go to a screening! ARGs & Campaigns Viral Marketing Super 8Super 8 Secret
“Real Steel” Starts a Viral Campaign March 15, 2011June 16, 2011Promotions for Walt Disney Pictures’ upcoming rock em’ sock em’ robots film Real Steel has been quiet as of late. Perhaps one of the reasons why is that rather than releasing clips or a new trailer the studio has gone forward with a viral marketing campaign. Marketing has started at… Read More
He Is Back: Countdown For New “Terminator Genisys” Trailer December 2, 2014December 2, 2014The official site for SkyDance Productions, Paramount Pictures, and Warner Bros. Pictures’ highly anticipated sequel, Terminator Genisys, has come online. A countdown to the trailer debut along with a motion poster have also been revealed. Hit the jump to check it out! Read More
Star Trek Viral Campaign Explained in 4 Minutes May 14, 2009April 7, 2010Confused by the Star Trek viral campaign that ended when the film came out this weekend? You’re not the only one (read: me). Here’s a great video that sums up the ARG in 4 minutes. Read More