Full Super 8 Editing Room Video Revealed Dan Koelsch, June 9, 2011 As part of the viral campaign for Super 8, the website S8EditingRoom.com has slowly been revealing a film reel that shows the film’s monster and its technology being tested on. Now the reel is complete, and we get some great details from the spoiler-heavy video, and if you watch Super 8, you’ll see how this documentary plays a role in the storyline. Check out the full Editing Room video after the break. Super 8 opens in select theaters today and nationwide tomorrow. Follow our coverage of the film at our Super 8 Hub, and be sure to check back for more updates on this viral campaign, as well a review of the ARG. Read our review of the movie itself here. ARGs & Campaigns Viral Marketing Viral Videos Josh MinkerSuper 8Super 8 Editing Room
“Godzilla” Viral Website Launched As New Trailer Approaches December 9, 2013Yesterday, the Facebook page for Warner Bros. and Legendary’s Godzilla posted a link to a Chinese article about the “world’s largest sinkhole” and how it relates to Godzilla. The link has the caption “Who are M.U.T.O.?”. The article uncovers the viral website Mutoresearch.net, which looks to be some kind of… Read More
Space Paranoids Online is Live! May 6, 2010May 6, 2010As the Encom International website promised, the countdown for Space Paranoids Online is over, and you can now play the classic game online. This latest update to the Tron Legacy viral campaign adds another dimension to the already complex journey. Read More
‘The Signal’ Viral Marketing Campaign Gets Personal May 27, 2014May 27, 2014Trying to figure out The Signal viral marketing campaign is an effort in futility. We don’t know much about the film itself, considering it is being marketing that way. Focus Features is really playing on the mystery themes of the sci-fi thriller by marketing through the RUAGITATED viral site, and… Read More