Mission Icefly Website Slowly Reveals Cities Dan Koelsch, June 27, 2011June 27, 2011 Over the weekend, we told you about a big update to the Mission Icefly/Test Subjects Needed viral campaign. Not only did we get a distorted video of Terry O’Quinn, but we got letters at the bottom of the Mission Icefly website. Now we know what those letters make out, and it might look a bit familiar. Get the details after the break. As you can tell by now, the letters are slowly being revealed to be major US cities. The cities included are Los Angeles, Phoenix, Las Vegas, Portland, Dallas, Washington D.C., Nashville, Chicago, Denver, Orlando, Seattle, Boston, New York, San Francisco, and Atlanta. We don’t know the significance of the cities to the Mission Icefly campaign just yet, but prior experience with a similar situation could give us clues. This slow reveal of city names may give ARG fans a bit of Deja Vu. This is because 42 Entertainment, the company supposedly behind Mission Icefly, did something very similar during their Flynn Lives ARG for Disney’s TRON: Legacy.The Zero Hour leg of the campaign had a FlynnLives.com subpage that slowly revealed cities as well, though the list included international locations. This led to a deaddrop game that not only got participates swag, but led to another website where a lucky few could sign up to see the TRON: Legacy trailer premiere in IMAX. With the movie almost 10 months away at that point, this was kind of a big deal.What can we expect this time? It’s hard to tell. I imagine it will be another participatory event, though what it will lead to is hard to guess, since the campaign is for Wrigley’s new flavor of 5gum. Free gum, anyone? We should have the answer when the Mission Icefly countdown ends in 3 days. Let us know your thoughts in the comments below. ARGs & Campaigns Viral Marketing Mission IceflyTest Subjects Needed
“Muppets Most Wanted” Internet Ad Pokes Fun At Unnecessary Twitter Hype January 7, 2014Studios using tweets hyping or giving positive reviews on TV spots, images, or newspaper ads have become commonplace. My tweet was used by WB for The Conjuring last year. But if a film is critically panned, it wouldn’t be surprising to see a marketing team resort to using tweets on… Read More
Viral For The House of The Devil Is Looking For a Babysitter January 18, 2010January 18, 2010Many of you may not have heard about the 2009 horror film The House of The Devil, and for good reason. The film didn’t have a nation wide release, its Writer/Director Ti West and actors are no-names (though you may recognize a few actors from small roles in the past),… Read More
ARGs & Campaigns Update On Louisiana Forest Monster: Possibly Viral For “Resistance 3″? December 13, 2010December 13, 2010Yesterday morning we brought you the story of the Louisiana Forest Monster and how one of the theories behind it is that it’s somehow part of the Super 8 viral and is actually the monster from the J.J. Abrams film. I was pretty skeptical about it, and now I have… Read More
If anyone is interested in going to the cities and looking for the drops, go to http://forums.unfiction.com/forums/viewtopic.php?t=32383&start=1035 and let us know!
Mission Icefly tied to Halo 4? http://blastmagazine.com/the-magazine/gaming/gaming-news/is-mission-ice-fly-tied-to-halo-4/
I bet this is 5 Gum, and they are looking for people to be in their next commercial. Just a though since they posted, “ATTENTION TEST SUBJECTS: Starting at 00:00:00:00:000 we will need one volunteer in each of the listed locations to follow a signal.”, and there are limited cities.