Mission Icefly Website Slowly Reveals Cities Dan Koelsch, June 27, 2011June 27, 2011 Over the weekend, we told you about a big update to the Mission Icefly/Test Subjects Needed viral campaign. Not only did we get a distorted video of Terry O’Quinn, but we got letters at the bottom of the Mission Icefly website. Now we know what those letters make out, and it might look a bit familiar. Get the details after the break. As you can tell by now, the letters are slowly being revealed to be major US cities. The cities included are Los Angeles, Phoenix, Las Vegas, Portland, Dallas, Washington D.C., Nashville, Chicago, Denver, Orlando, Seattle, Boston, New York, San Francisco, and Atlanta. We don’t know the significance of the cities to the Mission Icefly campaign just yet, but prior experience with a similar situation could give us clues. This slow reveal of city names may give ARG fans a bit of Deja Vu. This is because 42 Entertainment, the company supposedly behind Mission Icefly, did something very similar during their Flynn Lives ARG for Disney’s TRON: Legacy.The Zero Hour leg of the campaign had a FlynnLives.com subpage that slowly revealed cities as well, though the list included international locations. This led to a deaddrop game that not only got participates swag, but led to another website where a lucky few could sign up to see the TRON: Legacy trailer premiere in IMAX. With the movie almost 10 months away at that point, this was kind of a big deal.What can we expect this time? It’s hard to tell. I imagine it will be another participatory event, though what it will lead to is hard to guess, since the campaign is for Wrigley’s new flavor of 5gum. Free gum, anyone? We should have the answer when the Mission Icefly countdown ends in 3 days. Let us know your thoughts in the comments below. ARGs & Campaigns Viral Marketing Mission IceflyTest Subjects Needed
Human Preservation Project Puts You in a Comic at NYCC October 19, 2011October 19, 2011We haven’t reported on 5 Gum’s Human Preservation Project viral in a while. The last time we checked in, the third testing facility was getting ready to open. Since then, more mysterious packages have been delivered. Also, during the New York Comic-Con, the Human Preservation Project was present, putting test… Read More
Guns Depots, Meds, Food, and More Are All Available on the Map of the Dead App April 13, 2012December 27, 2012It’s always good to plan ahead. It will pay tenfold when the zombie apocalypse happens. Even with the fortified shelter, how do you find the necessary supplies to sustain yourself and others? That’s where the Map of the Dead, the latest Zombie Apocalypse Survival App, comes into play. Using the… Read More
Ask Darth Vader Your Questions! August 25, 2011The Star Wars official website has a fun feature that lets you ask questions of the Dark Lord of the Sith himself, Darth Vader as a way to promote the Blu-Ray release of Star Wars: The Complete Saga. You can even unlock some “special moments” with Luke Skywalker’s father. Read More
If anyone is interested in going to the cities and looking for the drops, go to http://forums.unfiction.com/forums/viewtopic.php?t=32383&start=1035 and let us know!
Mission Icefly tied to Halo 4? http://blastmagazine.com/the-magazine/gaming/gaming-news/is-mission-ice-fly-tied-to-halo-4/
I bet this is 5 Gum, and they are looking for people to be in their next commercial. Just a though since they posted, “ATTENTION TEST SUBJECTS: Starting at 00:00:00:00:000 we will need one volunteer in each of the listed locations to follow a signal.”, and there are limited cities.