A Shortened ‘Avengers’ Teaser Assembles On Yahoo! Alex Gerage, July 29, 2011 In a surprising move, Paramount has released a condensed version of the final scene from Captain America: The First Avenger, along with a shortened cut of The Avengers teaser trailer that was shown following Captain America’s credits. While bootleg versions of the teaser have been circulating the net for a few weeks, this is a great opportunity to get a glimpse of the Avengers assembling. Hit the jump to check out the clip, but be aware of potential spoilers for those who have yet to see the film.Yahoo! first posted the clip, which you can check out below and leave your thoughts in the comments section. It is interesting to consider Marvel and Paramount’s motivation to release this particular footage online at this time. After all, Captain America has only been in theaters for a week. And although the majority of the fans who have wanted to see the film have seen it, I am not sure how a clip that essentially spoils the ending for the uninitiated and presents an extremely brief look at The Avengers will have uninterested filmgoers heading to the theater. If this was done to combat any lingering leaked versions of the teaser, I think they are a little late for that as well.Regardless, this teaser, however brief, is sure to cause buzz, considering it is the first official footage of the film to emerge online and offers the best look of the heroes’ costumes on the actual actors. Maybe that’s all the reason Marvel needs? We will be following the buildup to The Avengers, especially its viral activity, all the way to its release on May 4th 2012. News Viral Marketing Viral Videos Captain America: The First AvengerMarvelParamountThe Avengers
Get Buried At Comic-Con! July 17, 2010Lionsgates’ Buried may not come out in theaters until October 8th, but next week you could have a chance to feel what it’s like to be buried alive yourself thanks to the Lionsgate Booth at Comic-Con. Check out the special website made to promote the experience, and watch the trailer… Read More
What If: Surrogates October 14, 2009January 23, 2010We followed the viral campaign for the Bruce Willis film Surrogates for months before it was released. Our first article in February reported the film’s first viral website, ChooseYourSurrogate.com had gone live, and on initial reactions the site looked very promising. In May, we all watched the trailer and the… Read More
New Sexual Kick Ass Red Band Trailer February 19, 2010An international trailer and poster for Kick-Ass was released earlier this month and now there’s a new red band trailer that’s much more vulgar and bloody, among other things. It’s another profiling trailer for Marv that is similar to the trailer for Hit Girl, the murderous foul mouthed little girl seemingly… Read More