Real Steel: Train Your WRB Robot! Dan Koelsch, August 1, 2011 The World Robot Boxing website now has a new feature called “Learning The Ropes”, where you can train the robot that you built. The website is the viral marketing hub for Disney’s Real Steel, set in the near future where robots have taken over the sport of boxing. The WRB has become the official league for the new sport. Read more about the training after the break. The training has three levels, and they are actually pretty difficult, thanks in part to awkward keystrokes needed to complete maneuvers. Strike Training has you punching metal boxes. Next you have dodge training, where you dodge metal balls, then mixed training, which has you dodging and punching. While the training is kind of fun, it’s also really repetitive. It’s also unfortunate that you can’t use the robot you designed (from what I can tell). I haven’t completed the training yet, so if you do and find something interesting at the end, let us know!Real Steel, directed by Shawn Levy and starring Hugh Jackman, opens in theaters on October 7th. Follow the film on Twitter, Facebook, and YouTube. ARGs & Campaigns Viral Marketing Real SteelWRB
Men in Black III: Bugeyes in Weekly World News, Plus Arianna Huffington is an Alien May 13, 2012May 13, 2012When we last gave an update on the Men in Black III viral campaign, our friend Bugeyes had learned of a tattoo parlor that was giving away a mysterious cake. Since then, the conspiracy theorist has been pretty busy. Get the details after the break. Read More
Want To Smell Like Princess Leia or Lando Calrissian? Well Now You Can! August 23, 2010Ladies, look at your man, now back to Lando Calrissian. Now back at your man, now back to Lando. Sadly, he isn’t Lando, but he could smell like Lando with new character colognes and perfumes from Star Wars. Slave Princess Leia joins the party as well, as the two get… Read More
Unlock Special “Iron Man 3” Preview Through Facebook App! October 17, 2012April 15, 2015Back in July, a lot of descriptions of the footage from Iron Man 3 shown at the Marvel Studios panel during SDCC appeared online. Fans have been waiting for the news of an official look at the first of Marvel Studios’ Phase 2 films. The first Iron Man 3 trailer… Read More