Apollo 18: Viral Campaign Starts Back Up, New Poster and TV Spot Revealed Dan Koelsch, August 6, 2011 Unfortunately, the biggest thing Dimension Films’ Apollo 18 may be known for is it’s constantly changing release date, but there was a time when its viral campaign ruled the newsfeed. After taking a hiatus since March, the campaign is back in full force. See the latest updates after the break. The campaign has centered around the official website subpage called Cerberus Station 9, where a series of documents have progressively been revealed. There have been different passwords in the past, but as of now, you can use the password “surveillance” to open all the documents. When we last left off, the mission had already occurred, and the voice recorder was supposed to be sent to get analyzed. The latest two documents, titled “lmovt_pg0” and “lmovt_pg2-51” are the cover page and page 2 of the 51 page voice recorder transcript. Page 2 shows that the astronauts heard something outside their lunar module. Check out both images below.We also got a new poster and TV spot with these latest developments, both of which you can see below.Apollo 18 is a found footage sci fi thriller from director Gonzalo López-Gallego and screenwriter Brian Miller, about a secret Apollo moon mission in which a vicious alien is discovered. The film opens in theaters on September 2nd in the US. Follow the film on Facebook, Twitter, and YouTube. Follow our coverage of the viral campaign on our Apollo 18 Hub. ARGs & Campaigns Viral Marketing Apollo 18
Viral Trends: Advertising Age’s “Next Five Years” of Marketing October 11, 2012There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and… Read More
“Super 8” Standees Provide Links to Editing Room Clips May 18, 2011Just over a week ago, we told you about the Super 8 theater standees that play the trailer inside. Now we know that is not all they show. Learn how theater marketing is helping to advance the ARG. Read More
Viral Video Collection: Scott Pilgrim Remixes July 19, 2010July 19, 2010Over the last week, we’ve seen a few remix videos for Edgar Wright’s Scott Pilgrim vs. The World. These videos, made by DJ Osymyso, were commissioned by Universal Pictures. We got to see one at the Los Angeles Film Festival, and the response was generally positive. Check out all six… Read More
Apollo 18 is sure to thrill with its intense sci-fi storyline that mimics the “real life” mission. http://bit.ly/mZiZt2
I’d like to know what the Russian language faux-Soviet document says. I can’t read Russian, so cccp_n1.jpg is inaccessible to me
CCCP document translated by a pastebin posting from a friend:Secretary General of the ‘expressed his contentment is not the lack of progress in achieving your targets for eapusku spaceflight. RCF-1 request for additional funding was rejected. released resources 11a52 will be more than enough to produce the desired and immediate results. It is essential that the test eapusk Leninsk held on schedule. Since NC-NC-33rd and 43rd are not available, HBC Kuznetsova to deliver an additional 75 NC-15, 23 NK-15 and 15 NC-21 as requested. we are not allowed to dolzhny great achievements nashevo friend Sergei Korolyov – a hero of labor-sotsialisticheskovo been surpassed by any other foreign power.