Help Dexter Confess and Get a Glimpse at Season 6 Alex Gerage, August 19, 2011 With the fifth season of Dexter being released on DVD and Blu-Ray this week and the rapidly approaching debut of a new season, Showtime has amped up the marketing efforts for their hit show. The network recently launched a Dexter viral website called Dexter Confessions, which allows users to better connect with the Dark Defender by exploring his more personal confessions and unlock some content as well. Hit the jump for more. You won’t lose any sleep over the complexity of DexterConfessions.com. Simply enter your birthday and choose from any one of the numerous “confessions” our favorite serial killer has to make. Once you have chosen one you feel comfortable sharing on your social networks, you can post it to Facebook and Twitter. It is after you post your confession that the site offers a promo trailer for the upcoming season and DVD release of season five. It also looks like an image of Dexter is in the process of fully revealing itself based off the confession postings, so stay tuned for further possible surprises.While some may have been disappointed by certain aspects of last year’s season of Dexter and may be worried the show is nearing the end of its prime, I still believe it is one of the best shows on television, and I am definitely looking forward to the premiere of the sixth season on October 2nd. Viral Marketing DexterShowtime
ARGs & Campaigns The Men In The Black Suits Are Real: Possible “Men In Black 3” Viral Campaign November 26, 2011April 1, 2012Earlier today, a teaser poster for Men In Black 3 was discovered by Collider.com and it looks to contain the beginning of a Men in Black 3 viral campaign. Embedded in the poster was a link to a Facebook page run by a teenager (BugEyes126) who is convinced that “the… Read More
Which Super Bowl Trailers Got the Most Buzz? February 7, 2011With a bevy of 30 second trailers debuting last night during the Super Bowl (all of which you can watch here), the question remains of which ones had the most impact. Our friends at HeyUGuys found an infographic from Way to Blue that calculates which TV spots generated the most… Read More
10 Awesome Uses of Augmented Reality Marketing December 27, 2009December 27, 2009Mashable has collected a nice little list of 10 innovative ways augmented reality has been used for marketing. While many of the items on the list are for regular products like cars and feminine hygiene (no joke), but of course there are some examples of films using it, as we… Read More