Dimension Films’ “Apollo 18” Lets You Ask UFOlogist Stan Friedman Questions Dan Koelsch, August 24, 2011 Briefly: To help promote their upcoming found footage Sci-Fi thriller Apollo 18, Dimension Films sponsored an IAmA Reddit thread with UFOlogist Stan Friedman, where you could ask him questions related to the film or UFOs. However, the thread quickly got ugly with users attacking Friedman for being part of a promotion, calling him a fraud, and much more. This is one of the negative aspects of viral marketing, since the audience becomes part of it, and you can’t control how they will react. Apollo 18 opens in theaters on September 2nd. Social Networks Viral Marketing Apollo 18RedditStan Friedman
2012: Chicago Drop Location Findings October 9, 2009October 10, 2009For those following the 2012 viral campaign and the IHC conspiracy subplot, we’ve got a good update for you. Thanks to member Lightning257 of the unfiction forum, we now have the information from the Chicago drop location. They picked up the package and it had a coded memo and flash… Read More
When Virals Fail To Live Up to Their Potential April 7, 2011April 7, 2011Movie virals have always been a huge part of the film industry since the dawn of its simplest form; the movie trailer. Its only now that virals have become more prevalent to studios since they introduced a more interactive version for fans and moviegoers. There are effective virals, the virals… Read More
Disney’s “Wreck-It Ralph” Game Now On Facebook July 18, 2012Briefly: Disney’s Wreck-It Ralph is an animated comedy adventure about an arcade game villain who hops between video games to prove he can be a hero. After the trailer hit last month, we reported that you could play Ralph’s game Fix-It Felix Jr. on the film’s website, and now you… Read More