Dimension Films’ “Apollo 18” Lets You Ask UFOlogist Stan Friedman Questions Dan Koelsch, August 24, 2011 Briefly: To help promote their upcoming found footage Sci-Fi thriller Apollo 18, Dimension Films sponsored an IAmA Reddit thread with UFOlogist Stan Friedman, where you could ask him questions related to the film or UFOs. However, the thread quickly got ugly with users attacking Friedman for being part of a promotion, calling him a fraud, and much more. This is one of the negative aspects of viral marketing, since the audience becomes part of it, and you can’t control how they will react. Apollo 18 opens in theaters on September 2nd. Social Networks Viral Marketing Apollo 18RedditStan Friedman
Social Media Monthly: May 2012 May 4, 2012May 4, 2012Welcome to our only monthly feature here on MovieViral. A day or two ahead of time (we’re a little late this month), we’ll list the various social media accounts (specifically Facebook, Twitter, and YouTube for now) for all the major theatrical releases each month. We hope that this allows you… Read More
District 9: Entertainment Weekly & Other Updates August 7, 2009August 7, 2009Something tells me we are going to see a lot of updates within the next week. Right now we are looking at some new videos, as well as some reiterations of existing viral. Ryan, of our wonderful forum, has posted an interesting video of some MNU documentary in regards to… Read More
Nathan Fillion and Others Use Twitter To Tease New Joss Whedon Project October 24, 2011It’s hard to keep a secret in Hollywood, especially when big names are involved. It’s rare to not even know that a film is in the works until principal photography is complete, but we have just that with Joss Whedon’s latest project titled Much Ado About Nothing. Find out more… Read More