Real Steel: The Underworld Hacks WRB Website, Shows Us Awesome Robot Street Fights Dan Koelsch, September 9, 2011September 9, 2011 Earlier this week, Disney sent out press kits for their upcoming robot boxing movie Real Steel, starring Hugh Jackman. These press kits had a note in them from a group called The Underworld, which turns out to be part of the viral campaign the film has been running. As the note warned, the primary viral site has now been hacked by the group. The viral campaign has centered on World Robot Boxing and its website. The film and campaign take place in 2020, when robot boxing has taken over human boxing in popularity. The WRB is the official league for robot boxing, but The Underworld is a group that seems to prefer more gritty and brutal underground street fights. They hacked the WRB website yesterday and posted a few short clips of underground robot boxing matches. See what they did to the website below.When you click on the four square symbol on the red banner message, four quick clips pop up. They don’t show much, but they are still pretty cool. Hopefully we’ll see more soon. Let us know what you think of the hack in the comments below!Real Steel opens in theaters on October 7th. Follow our coverage of the film and its campaign here. ARGs & Campaigns Viral Marketing Viral Videos Real SteelWRB
Failed Times Square Car Bomb Linked to South Park? May 3, 2010May 3, 2010By now you have probably heard about the car bomb found in New York City’s Time Square that failed to detonate correctly due to faulty wiring. While the perpetrators of the terrorist attempt are unknown, there is a surprising connection to South Park. Find out the details after the break. Read More
2012 Viral: Preservation Lists and Charlie Frost Ads August 4, 2009August 6, 2009Sony has launched a new website called 2012preservationlist.net, where they ask you, “What Would You Take With You in 2012?”. It makes sense that someone should start coming up with a list of artwork worth preserving after the world is destroyed. The site has four sections: Film, Art, Literature, and… Read More
The Conan O’Brien Yule Log December 23, 2009Want to scare your kids this Christmas? Just go to ConanYuleLog.com and leave the video on your computer while they open presents. The site, from NBC, shows a nice fireplace at Christmas time, but instead of a fire, there’s a video featuring Conan O’Brien. Check it out below: The bit… Read More