Real Steel: The Underworld Hacks WRB Website, Shows Us Awesome Robot Street Fights Dan Koelsch, September 9, 2011September 9, 2011 Earlier this week, Disney sent out press kits for their upcoming robot boxing movie Real Steel, starring Hugh Jackman. These press kits had a note in them from a group called The Underworld, which turns out to be part of the viral campaign the film has been running. As the note warned, the primary viral site has now been hacked by the group. The viral campaign has centered on World Robot Boxing and its website. The film and campaign take place in 2020, when robot boxing has taken over human boxing in popularity. The WRB is the official league for robot boxing, but The Underworld is a group that seems to prefer more gritty and brutal underground street fights. They hacked the WRB website yesterday and posted a few short clips of underground robot boxing matches. See what they did to the website below.When you click on the four square symbol on the red banner message, four quick clips pop up. They don’t show much, but they are still pretty cool. Hopefully we’ll see more soon. Let us know what you think of the hack in the comments below!Real Steel opens in theaters on October 7th. Follow our coverage of the film and its campaign here. ARGs & Campaigns Viral Marketing Viral Videos Real SteelWRB
“Captain America” Continues Odd Promotional Campaign With Dunkin’ Donuts Partnership July 3, 2011A couple weeks back, we covered a Captain America: The First Avenger viral website, “Hunt the Red Skull,” that was launched in conjunction with the film’s promotional partnership with Wrigley’s chewing gum products. It appears Marvel has reached out further to eating establishments, and launched an even larger campaign with… Read More
Reddit News: Monsters University, Game of Thrones, The Oscars, and More! February 21, 2013February 21, 2013Like many people, I lurk around Reddit during my downtime, and I find some pretty interesting stuff. Sometimes that stuff relates to movies and television, so I feel obligated to share it with our readers. After the break, check out what’s been making the rounds on Reddit recently.Pages: 1 2 Read More
‘X-Men: Days Of Future Past’ Viral Campaign Reveals Autopsy Images Of Unseen ‘First Class’ Mutants October 7, 2014October 7, 2014In X-Men Days of Future Past, Professor X is reminded by Magneto that he’s lost so much more than Mystique. That the mutants he knew from the beginning have fallen into the hands of humans who see mutants as a threat. Mutants like Angel and Banshee, even Azazel all have… Read More