Real Steel: The Underworld Hacks WRB Website, Shows Us Awesome Robot Street Fights Dan Koelsch, September 9, 2011September 9, 2011 Earlier this week, Disney sent out press kits for their upcoming robot boxing movie Real Steel, starring Hugh Jackman. These press kits had a note in them from a group called The Underworld, which turns out to be part of the viral campaign the film has been running. As the note warned, the primary viral site has now been hacked by the group. The viral campaign has centered on World Robot Boxing and its website. The film and campaign take place in 2020, when robot boxing has taken over human boxing in popularity. The WRB is the official league for robot boxing, but The Underworld is a group that seems to prefer more gritty and brutal underground street fights. They hacked the WRB website yesterday and posted a few short clips of underground robot boxing matches. See what they did to the website below.When you click on the four square symbol on the red banner message, four quick clips pop up. They don’t show much, but they are still pretty cool. Hopefully we’ll see more soon. Let us know what you think of the hack in the comments below!Real Steel opens in theaters on October 7th. Follow our coverage of the film and its campaign here. ARGs & Campaigns Viral Marketing Viral Videos Real SteelWRB
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See New “Monsters University” Trailer Early By Submitting Throwback Thursday Photo April 23, 2013Briefly: If you want to be one of the first people to see the new trailer for Monsters University, then submit a Throwback Thursday photo of yourself to this link. Any picture of you from back in the day will do, but make it good. The trailer comes out on… Read More
Alan’s Insanity Expressed On New “The Hangover Part III” Tumblr April 17, 2013April 17, 2013While there have been some great tumblr sites that were used for some viral marketing campaigns, there are a few that feel like they are last ditch efforts from the digital marketing department. Take for instance the latest tumblr for The Hangover Part III, set up by the WB team…. Read More