The Underworld Hacks “Real Steel” Press Kits Dan Koelsch, September 8, 2011September 7, 2011 Our friends over at FusedFilm got a pretty cool Real Steel press kit on Wednesday that actually involves the World Robot Boxing viral campaign we have been covering. It looks like an anti-WRB group called “The Underworld” has found a way to make its presence known. If you’ve been following our coverage of the Real Steel campaign, then you know that on the WRB website you can learn about the history of the robot boxing league featured in the film, as well as customize your own robot to train and now fight.DreamWorks sent Kevin Coll of FusedFilm a Press Kit for the film, which included a bunch of cool stuff like a t-shirt, toy, and two VIP tickets to the September 8, 2020 online fight of Noisy Boy and his custom bot (see photos on their site). Since the film is set in 2020, we can assume that fight will be online tonight (Thursday), but it might not be that simple. The package also included a note from The Underground, which reads:“Attention all TRUE fight fans! We heard the WRB was sending you this package, so we thought we’d include a note and make our presence known….but it won’t be the last you hear from us. After all, if we can infiltrate a mailer, just think what we can do to their precious website. This Thursday, go to the WRB.com to see a real bot fight. — The Underworld”So, tonight should be pretty interesting, and we’ll obviously let you know what happens! ARGs & Campaigns Viral Marketing Real SteelWRB
“Django Unchained” Mini Game Lets You Play As Bounty Hunter Dr. King Schultz November 30, 2012November 30, 2012Before there was Dog the Bounty Hunter – whose reality show ruined the fascination of being a bounty hunter – there were bounty hunters in Western and Star Wars films. Boba Fett immediately comes to mind when you are thinking of a bounty hunter every dreams of becoming. But the… Read More
Funny People Randy Documentary July 13, 2009April 3, 2010As many of you know, Funny People has a pretty extensive viral campaign in the works. Check out our in-depth analysis to catch up. What’s turning out to the favorite of the bunch is the viral for Randy, Aziz Asanri’s vulgar character. He has a documentary featured on Funnyordie.com about… Read More
Facebook Wants You To Express Your Love “Like Crazy” September 18, 2011September 18, 2011Drake Doremus’s Like Crazy starring Anton Yelchin and Felicity Jones will be hitting theaters on October 28th. Most theaters have already displayed posters for the romance film that contain the four simple three word sentences followed by the film’s title: I Want You; I Need You; I Love You; I… Read More