The Underworld Hacks “Real Steel” Press Kits Dan Koelsch, September 8, 2011September 7, 2011 Our friends over at FusedFilm got a pretty cool Real Steel press kit on Wednesday that actually involves the World Robot Boxing viral campaign we have been covering. It looks like an anti-WRB group called “The Underworld” has found a way to make its presence known. If you’ve been following our coverage of the Real Steel campaign, then you know that on the WRB website you can learn about the history of the robot boxing league featured in the film, as well as customize your own robot to train and now fight.DreamWorks sent Kevin Coll of FusedFilm a Press Kit for the film, which included a bunch of cool stuff like a t-shirt, toy, and two VIP tickets to the September 8, 2020 online fight of Noisy Boy and his custom bot (see photos on their site). Since the film is set in 2020, we can assume that fight will be online tonight (Thursday), but it might not be that simple. The package also included a note from The Underground, which reads:“Attention all TRUE fight fans! We heard the WRB was sending you this package, so we thought we’d include a note and make our presence known….but it won’t be the last you hear from us. After all, if we can infiltrate a mailer, just think what we can do to their precious website. This Thursday, go to the WRB.com to see a real bot fight. — The Underworld”So, tonight should be pretty interesting, and we’ll obviously let you know what happens! ARGs & Campaigns Viral Marketing Real SteelWRB
Watch Nike’s “The Black Mamba” Short Film Starring Kobe Bryant February 21, 2011Earlier this month we told you about Robert Rodriguez’s short film for Nike called The Black Mamba. Starring Kobe Bryant and with several cameos, including several Rodriguez regulars, the film debuted online this weekend for the NBA All Star Break. Check out the full video after the break. Read More
University of Chicago Receives Mysterious Package Addressed for “Indiana Jones” December 15, 2012December 15, 2012Fans of Indiana Jones are well aware that in addition to his whirlwind adventures stopping Nazis and chasing Crystal Skulls, Dr. Henry Jones Jr. was also an esteemed professor of archaeology at the University of Chicago. Now, more than thirty years after first walking through the university’s halls on screen in Raiders… Read More
Does Newest Viral Video For “They’re Here” Give Clues? September 27, 2010The mystery surrounding the upcoming film They’re Here is really coming to fervor as the countdown to October 10th runs out in less than two weeks. We know almost nothing about the film, other than it looks to be independently made in Europe, and it’s most likely about an alien… Read More