See “Abduction” Along With a Live Stream of the Hollywood Premiere Caleb Hamilton, September 12, 2011 Lionsgate has teamed up with theater chains across 20 states to offer you a VIP fan experience: see a live stream of the red carpet premiere of Abduction in Hollywood followed by an advance screening of the movie! Plus you’ll receive some cool swag. Check out the details after the jump. This event will take place this Thursday, September 15th at 6 PM PST/9 PM EST. 19 of the 20 cities were announced followed by a voting phase to choose the final city on the film’s Facebook page. Last Monday the final city, Tampa, FL was chosen and will host a screening along with:Atlanta, GABoston, MAChicago, ILDallas, TXDenver, CODetroit, MIHouston, TXLas Vegas, NVMiami, FLNew York, NYOrlando, FLPhiladelphia, PAPhoenix, AZPittsburg, PASacramento, CASan Diego, CASan Francisco, CASeattle, WAFredericksburg, VATickets for the VIP Fan Premieres go on sale today at 10am PST / 1 pm EST through the VIP Fan Premiere Facebook page. The cost for the event is $30, and includes a ticket to the streaming of the premiere followed by the screening of Abduction, plus a VIP Fan Pack including a Limited Edition VIP Locker Poster, Limited Edition VIP Lanyard, an Abduction t-shirt and an Abduction iPhone skin.Abduction is in theaters September 23rd! Social Networks Viral Marketing AbductionAdvance ScreeningFacebookLionsgate
ARGs & Campaigns Check Out This Coffee Table Portfolio For A&E’s “Bag of Bones” November 26, 2011A few weeks ago we told you about a viral campaign for A&E’s upcoming two-part miniseries “Bag of Bones,” based on the Stephen King bestselling novel. Since we published that story, we received a very interesting and high-quality coffee table book with photos from the Dark Score Stories website. The… Read More
“Real Steel” Trailer Debuts Online May 10, 2011We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Read More
J.K. Rowling’s “Pottermore” Revealed! [Updated] June 22, 2011June 23, 2011Late last week the internet was buzzing about a new Harry Potter project that will be officially announced by J.K. Rowling tomorrow. Thanks to a leaked memo regarding the project, we have learned exactly what Pottermore is. Read More