Train Railings Turn To Lightsabers in Japan Dan Koelsch, September 26, 2011 To promote the September 16th Blu-ray release of Star Wars: The Complete Saga in Japan, 20th Century Fox Home Entertainment Japan turned handrails of trains in Tokyo into lightsabers. According to Japan Trends, this is the first time the handrails have ever been used for advertising. See another photo after the break and let us know what you think of this stunt! Viral Marketing JapanStar Wars
“Under The Skin” Viral Site Asks A Touchy Question March 6, 2014March 6, 2014While we look forward Scarlett Johansson as Black Widow, her smaller horror project is about to be unleashed the very same day as Captain America: The Winter Soldier. Under The Skin looks to be a weird, creepy and wild ride. Recently, the studio released a new viral site related to… Read More
Transformers 2 DVD: The Optimus Prime Experience October 20, 2009October 13, 2012Augmented reality has become all the rage for summer movies this year, and now Transformers: Revenge of the Fallen has joined the fray for its home release. Star Trek and District 9 both included so-called “augmented reality” activities as part of their marketing campaign for the films’ theatrical release. Augmented… Read More
12 Days of Viral – DAY FOUR December 16, 2009December 17, 2009On the fourth day of viral, my movie gave to me….. My face on the site. Now I personally do not feel as if this is a form of “viral” marketing, but if it’s gets you talking to friends about it, then it’s working. And, it’s a ton of fun… Read More