“The Hunger Games” Viral Adds District Seals Michael Lee, October 4, 2011October 6, 2011 The Hunger Games viral hasn’t seen too much activity since its launch a few months ago. But now TheCapitol.pn site has been making a few updates. When you enter the site and scroll over to the right, you will notice district numbers on the official calendar. These posts tell you that a brand new district seal has arrived on their facebook page. That’s right, each district has their own fan page and each of them encourages Facebook users to “Like Your District Immediately.” So far districts 12, 8, 7, 9, and 2 have been posted. Hit the jump to see the new seals. The Hunger Games takes place in a dystopian society formally known as the United States now called Panem. The new society has been broken up into 12 districts with each district producing a specific good. ARGs & Campaigns Viral Marketing Viral News LionsgateThe Hunger Games
Rocket Poppeteers Sends Out ‘Fleet Assessment #1’ March 23, 2011The Super 8 ‘Rocket Poppeteers’ viral has been silent for a while. Before the site went down for renovations last month, those who signed up for the Astronaut Training Program were sent certificates showing that they had been accepted into the program. Today, Astronaut Trainees were sent an email about… Read More
Judgement Day Is Here May 21, 2009April 10, 2010Well, technically Judgement Day was in 2004, according to the Terminator universe, but today is the day Terminator Salvation is released in the United States, so most if not all of the ARG should be wrapping up. Proof of that is the current state of Skynet’s website, shows a big red “…Recalculating…”… Read More
Let Me In Viral Postcards From New Mexico August 9, 2010Overture’s Let Me In has an interesting viral campaign. While there have websites and mailings, the viral hasn’t really gone anywhere. There is no direction. Still, I find all the little bits to be fun and very intricately tied to the film, like the most recent update, a postcard from… Read More