Mysterious Hard Copy Report Found on “The Girl with the Dragon Tattoo” Viral Site Michael Lee, December 6, 2011December 6, 2011 If any of you can actually recall what Hard Copy was, then this report is for you. No, the news broadcast that sensationalized and sometimes over-dramatized reports with graphic depictions of death isn’t coming back to report today’s horrific news. Instead Hard Copy has come back for The Girl with the Dragon Tattoo viral. Hit the jump to see the details of the latest viral video for The Girl with the Dragon Tattoo and updates on both mouth-taped-shut and whatishiddeninsnow.The people behind The Girl with the Dragon Tattoo viral has gone all out with this one. Not only did they use the same storytelling in all segments of Hard Copy, the even used the same opening. The video was discovered on the whatishiddeninsnow site (via cinemablend) and focuses on the murder of Harriet Vanger, a vital plot point of the movie. So choosing Hard Copy as the show to report on Vanger’s death was perfect, because none of the characters were born during the time of Vanger’s disappearance. The video is also an excellent way to prepare for the movie if they haven’t already familiarized themselves with the novels or the Swedish movie adaptations.The latest updates to whatishiddeninsnow has revealed even more flowers, plus Lisabeth’s jacket & ID, Lisabeth’s shirt, plus an actual VHS tape of the Hard Copy segment aforementioned. There are still seven more flowers and two slightly larger items up for grabs. This Girl with the Dragon Tattoo directed by David Fincher, is set to be released on December 21, stars Daniel Craig, Rooney Mara, Christopher Plummer, Stellan Skarsgard, Robin Wright and Joely Richardson. ARGs & Campaigns Viral Marketing Viral News Columbia PicturesMouth-Taped-Shut.comSony PicturesThe Girl with the Dragon Tattoowhatishiddeninsnow
42 Entertainment is Behind “Test Subjects Needed” Website, More Details Emerge May 26, 2011There’s now an interesting development in what I thought would be a one-off post about a unique viral marketing website for gum. On Tuesday, we told you about TestSubjectsNeed.com, which supposedly tested you to see if you could participate in the “Human Preservation Project”. Now we know that the site… Read More
Captain America Movie Tie-In Comic Premieres Sunday February 1, 2011Get ready Captain America fans, because the marketing machine for Captain America: The First Avenger is about to begin. A few weeks back, we reported that Marvel’s second big release of the summer would be debuting new footage sometime during Super Bowl XLV. Earlier today, Marvel announced that a new… Read More
Fan Film Bridges the Gap Between “The Dark Knight” and “The Dark Knight Rises” August 10, 2012August 19, 2012A couple months ago, we featured a Kickstarter project called Batman: Puppet Master, a fan film inspired by Christopher Nolan’s Batman trilogy. The film introduces new versions of classic Batman villains in a way that Nolan might’ve if they were used in his films. This project also serves as a… Read More