J.J. Abrams Puts You in the Action With “Action Movie FX” App Dan Koelsch, December 25, 2011December 25, 2011 Have you ever wished that your life was more like an action movie? Well, now you have the chance to take a step closer to that dream with the iTunes app Action Movie FX from Bad Robot Interactive, J.J. Abrams’ company. Take video with your iPhone, iPod Touch, or iPad and the app adds in one of two special effects to liven it up. More details after the jump. The free app was released earlier this week to coincide with the J.J. Abrams-produced Mission: Impossible – Ghost Protocol, and includes two options for special effects: Missile Attack or Car Smash. More effects can be bought as an in-app purchase. The app is pretty cool, and even includes music and lens flare. Watch an example from Mashable below: Viral Marketing iTunes AppJ.J. AbramsMission: Impossible Ghost Protocol
“Real Steel” Trailer Debuts Online May 10, 2011We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Read More
Ben Stiller Brings Back Zoolander for SNL October 10, 2011On this weekend’s episode of Saturday Night Live, Ben Stiller hosted to promote his upcoming comedy Tower Heist. While the reviews were mixed, we were a few highlights, including Derek Zoolander making an appearance on Weekend Update, as well as a parody trailer for Moneyball. Check out both clips after… Read More
Could Captain America be in Iron Man 2 Viral? August 2, 2009August 2, 2009After a busy Friday, it’s been a slow weekend, so thanks to former contributor Corey, I thought I’d bring up this interesting speculation for the Iron Man 2 viral campaign. With Iron Man 2 going viral via Stark Industries, could we be seeing some Captain America info even before the… Read More