LeVar Burton Gets Control of @ReadingRainbow In Record Time Dan Koelsch, February 1, 2012February 1, 2012 For those too young to remember it in its heyday, Reading Rainbow was a PBS television show hosted by LeVar Burton. The show used kids from the target demographic to encourage reading among children and has become a nostalgic classic among us Eighties babies. The Twitter handle @ReadingRainbow had been taken by someone not using it, but no one stops Geordi La Forge from getting what he wants. Just yesterday morning, Burton tweeted to the account in hopes of grabbing the handle to promote a new Reading Rainbow App he is developing. He made a call to arms tweet just after 7 PM PST, and less than 2 hours later had the account in his hands. Talk about impressive. If you want to keep up to date on the Reading Rainbow app, I suggest you follow the Twitter account. Apps Social Networks Viral News LeVar BurtonReading RainbowTwitter
Twitter To Beta Test New Marketing System Based On Movies-Related Tweets September 29, 2014September 29, 2014For press members that attend screenings, we normally tweet our reactions to the film we just saw on twitter. Depending on how bit the film is, a director, member of the cast, or even the studio itself might retweet it for more publicity and free marketing. Depending on your opinions… Read More
Viral Video: Scary Psychic Uses Ouija Board Prank To Freak Out Brooklynites October 6, 2014October 6, 2014It’s that time of the year again. People are trying to scare one another in the spirit of Halloween. This also means we are going to get scores of scary movies being released in the coming weeks. And of course that makes for a perfect marketing campaign. As we have… Read More
Avengers S.T.A.T.I.O.N. Brings The Marvel Cinematic Universe To Times Square May 27, 2014May 26, 2014With the success of the Iron Man 3‘s Iron Man Tech Presented by Stark Industries, Thor: The Dark World‘s Treasures of Asgard, and Captain America: The Winter Soldier‘s Captain America: The Living Legend And Symbol Of Courage, Disney and Marvel have launched new exhibits to bring the Marvel experience closer… Read More