“The Amazing Spider-Man” Theatrical Trailer Leaves A Viral Calling Card Michael Lee, February 7, 2012March 21, 2012 If you stayed up late to watch the new trailer for Marc Webb’s The Amazing Spider-Man, then you saw the webslinger leave his calling card, and not just on the walls, but within the trailer itself. Yes that’s right, if you look hard enough you will find a site that will take you to a new viral site for The Amazing Spider-Man. Hit the jump to see The Mark of the Spider-Man.If you watched the trailer only once, than you might of missed the link, but for those who go through these highly anticipated films frame by frame, then you might have seen the site that will take you to this new site. The phrase “The Mark of the Spider-Man” is hidden within the platinum webbing towards the end of the trailer. The site markofthespider-man.com takes us to a site with six screens filled with static, but it should lead us to something much bigger. Below is the trailer, be sure to watch of for possible clues that could appear in future viral updates.As aforementioned, Spider-Man leaves a spray-painted calling card, which could be a significant piece in the viral puzzle. I could see Sony dropping a lot of calling cards leading up to the day of the release of the movie. So with movieviral staff writers located around the country, you can be sure we will keep our eyes peeled as the viral progresses. ARGs & Campaigns Viral Marketing Marc WebbMark of the Spider-ManSony PicturesThe Amazing Spider-Man
New Interactive 360° Tour Of “Frankenweenie” Set September 15, 2012October 17, 2012Briefly: Back in June, Disney released an interactive 360° tour of one of the sets of Frankenweenie. The Tim Burton-directed stop motion animation film is about a kid who brings his dog back to life, similar to Frankenstein. The first tour video featured Unit 23, one of the 35 sets… Read More
AMC Releases ‘Unlimited Ticket’ to Rewatch ‘Interstellar’ November 17, 2014November 17, 2014Good news film fans! AMC Theaters is offering an enticing ticket for ‘Interstellar’, in partnership with Paramount. This ticket is being called an “Unlimited Ticket’, and it is precisely what it sounds like. Read More
Super 8 Trailer Breakdown and Analysis May 12, 2010May 13, 2010The countdown is still a few days away (update: or is it?), so we have a bit of time on our hands in the Super 8 viral. Let’s take a closer look at the trailer, thanks in part to our friends at Unfiction and Super 8 News. While a lot… Read More