District 9 Viral: “George” Explained and Christopher Addresses Arc Gun on Ebay Dan Koelsch, August 6, 2009August 6, 2009 On a call with a Sony representative today, we got a little insight into the reasoning behind the change in names of the blogger on MNUSpreadsLies.com. If you don’t know what I’m talking about, read my original article about it. Apparently, the blog site was originally designed to be autonomous from the film. This was in part due to the fact the site was created before production had ended, so they were not sure whether or not they could tie it into the film. Once the film was locked, they reassessed the situation and went ahead and connected to the film’s character Christopher to the site. This was right around the time they restarted their viral, so only us diehards would really know the difference. Speaking of Christopher’s blog, he has a new post talking about the Arc Gun that is on Ebay. You may remember our original article on the prop gun’s auction. Of note is that Christopher treats the auction like it’s for a real gun. In the District 9 viral, Christopher is a non-human who blogs about how Multinational United mistreats his species. For more information on the viral and movie, check out the District 9 page. District 9 opens nationwide August 14th. Advance tickets are available on Fandango. Viral Marketing District 9
Scott Pilgrim Facebook Page Needs 100,000 Fans to Premiere New Trailer (Update: Now Live!) May 30, 2010July 10, 2010The folks behind Scott Pilgrim Vs. The World are holding the new trailer for the summer movie hostage until the official Facebook Page gains 100,000 Fans (or “Likes” as Facebook calls it now). So, if you’re a fan of the comic book or are just interested in the new film… Read More
Create Your Very Own ‘The LEGO Movie’ Sig Fig November 4, 2013November 4, 2013The LEGO Movie marketing campaign has taken a slight shift to the viral angle. We’ve previously posted a contest the film held where the winner would be a part of the film. Chances are if you are reading this post, you probably didn’t win, but the Warner Bros. team doesn’t… Read More
Universal Buys “Grim Night” After Trailer Goes Viral October 27, 2011October 27, 2011You know your work never goes unnoticed when you have studios vying for your indie work. That’s what happen when Universal won the rights to Brandon Bestenheider and Allen Bey’s Grim Night. Basically the films is about two people who lock themselves in their homes in an effort to hide… Read More