The “Amazing Spider-Man” Viral Continues With Wrestling Poster and Website Dan Koelsch, May 7, 2012 Earlier today, we told you about the updates to The Amazing Spider-Man viral campaign involving the Parker’s POV website. However, there is even more viral news today, this time coming from the Webbed Menace website. Get the details after the break. WebbedMenace.com is a website where you can submit your “sightings” of Spider-Man, with the goal of helping the police catch the vigilante. All you are really doing is taking pictures of someone in a Spider-Man costume and uploading to the site, but there apparently is now a prize for participating. Those who submitted their sightings are getting two posters in the mail. The first is Wanted poster featured on the site and given away at WonderCon. The second is a poster for a wrestling match, and has a Lucha Libre mask that looks a lot like Spider-Man.The poster is advertising a specific Lucha Libre match on October 17th of last year, and while you can’t see it in the above picture, it mentions Jerera’s Boxing Gym as the location. That leads us to the website for the gym, which mentions the bout in their news section. Also of note in the news section is the fact that the last update mentions that the gym is closed because of roof damage from the weather.This update is significant, because in the most versions of Spider-Man’s origin, Parker uses his new powers to make money in wrestling until his Uncle Ben’s death inspires him become a hero. Director Marc Webb has suggested he might change this in the new film, but this brings up doubts about that. This part of the story might only be told through the viral campaign, so we’ll have to see if anything comes of this new website.The Amazing Spider-Man opens in 3D on July 3rd, and as always, keep up with the viral campaign with our Spider-Man Viral Hub.Source: Superhero Hype ARGs & Campaigns Viral Marketing The Amazing Spider-Man
Watch the Wreck-It Ralph “Hero’s Duty” Commercial October 19, 2012October 19, 2012For the past few years, Disney has been in the fake commercial game, and their viral video plans are in full swing with their upcoming animated adventure Wreck-It Ralph. We’ve already seen video arcade commercials for the games Fix-It Felix, Jr. and Sugar Rush, so it was only a matter… Read More
Lost Fans Campaign To Be Included In The Credits February 23, 2010In a tribute to the fans of The Lord of the Rings, Peter Jackson included all the charter members of the Lord of the Rings fan club on the credits of the DVD release of the trilogy. This resulted in very very long credits but provided a nice tribute to… Read More
2012 Updates and News September 3, 2009September 3, 2009A couple of updates for you coming from two ends of the 2012 world. First one is from Charlie Frost’s blog, ThisIsTheEnd. It is titled “Start Spreading the News” and it shows a couple of IHC posters defaced, as we’ve seen before, this time being in NY. Here are the… Read More
This update is significant, because in the most versions of Spider-Man’s origin. http://www.knowdebt.org/