BMW Mini Pays Homage to “The Italian Job” With Short Film Dan Koelsch, June 18, 2012June 18, 2012 The 1969 British caper The Italian Job famously featured the Mini Cooper prominently, instantly etching the car in cinema and cultural history. BMW now owns the brand, and they have created a short film called “The Britalian Job” to pay homage to the film, as well as promote their partnership with Team GB and ParalympicsGB for the London 2012 Olympics. Check out the video, helmed by BBC’s Top Gear director Phil Churchward, after the break. Click here to learn more about the MINI London 2012 Limited Edition. Viral Marketing Viral Videos BMWMiniOlympicsThe Italian Job
“The Hunger Games: Mockingjay Part 1” Viral Video: Watch Presdient Snow Give Panem An Important Message June 25, 2014June 25, 2014The marketing for The Hunger Games: Mockingjay Part 1 is starting to ramp up, which means that a trailer is not too far behind. Following last week’s release of the heroes of the Capitol posters, which depicted ordinary citizens doing extraordinary things. Of course there was a subtle message when… Read More
Apollo 18: Internal NASA Memos Hint at Problems On Lunar Surface August 29, 2011Dimension Films’ Apollo 18 is a found footage sci-fi thriller about a secret mission to the moon back in December of 1974 that went horribly wrong. For the viral campaign, the film’s official website has a subpage that updates periodically with several documents from before, after, and during the mission…. Read More
“Man of Steel” Viral Message Decoded; Superman’s Shield Hidden in Static [Updated] April 13, 2013April 14, 2013We’ve been tracking progress on the Man of Steel Deep Space Radio Wave Project viral site all day. People have been working non-stop to decode the latest transmission and the final piece of the code has been revealed. Find out what the message says and more after the jump! Read More