Tag: BMW

BMW Mini Pays Homage to “The Italian Job” With Short Film

June 18, 2012 By Dan Koelsch
BMW Mini Pays Homage to “The Italian Job” With Short Film

The 1969 British caper The Italian Job famously featured the Mini Cooper prominently, instantly etching the car in cinema and cultural history. BMW now owns the brand, and they have created a short film called “The Britalian Job” to pay homage to the film, as well as promote their partnership with Team GB and ParalympicsGB…

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Filed Under: Viral Marketing, Viral Videos Tagged With: , , ,

Cars Gone Viral

February 13, 2010 By Scott Caldwell
Cars Gone Viral

What happens when you can’t show something in a commercial, even though you know your customers do exactly this, because it’s illegal? Don’t make a commercial…..make a film! That’s exactly what BMW did with it’s great series of shorts for its line of cars in order to show just how ballsy their cars are. By…

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Filed Under: Viral Marketing Tagged With: , ,