Watch the First Episode of Interactive Social Film “The Beauty Inside” Dan Koelsch, August 15, 2012 The Beauty Inside is a new interactive web series from Toshiba and Intel, makers of the social film experience Inside. While the last time around we got to dive to the horror/thriller genre, this time we have a romantic comedy with a unique twist. The first episode debuted tonight, so check it out after the break. Alex is a 20-something guy who restores antiques and sells them online. This might not sound very interesting, but his problem is that he wakes up everyday in an entirely new body. This suits him well until he falls for a girl (Mary E. Winstead). The first episode helps set up the premise.You might have noticed that Topher Grace does the narration as Alex, and you might have also noticed that there were a lot of people playing Alex at some point or another. In fact, many of the versions of Alex shown only through the webcam are fans like you who submitted their videos on Facebook. You could still be in a future episode, so be sure to submit your entries now. Viral Marketing Viral Videos The Beauty Insideweb series
Marketing For Disney’s “Tangled” Picks Up With Double Rainbow Parody September 8, 2010If Disney’s Tangled, an animated alternative tale of Rapunzel, has proved anything, it’s that Disney has a unique marketing department. So far it’s been all concept art and no new trailers (with actual scenes from the movie) or even tidbits of its musical numbers. Now, seemingly out of nowhere, they… Read More
The Time Has Come: Avatarize Yourself January 7, 2010November 16, 2010As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program… Read More
PBS Autotunes Mr. Roger’s For A New Generation June 7, 2012June 8, 2012It’s sad to think that some children will grow up never having been exposed to the classic television program, “Mr. Roger’s Neighborhood”. Well now, thanks to PBS and mash-up artist John D. Boswell, today’s generation will be treated to the ever-glowing, sneaker pimped Fred Rogers and his infinite wisdom. Hit… Read More