Explore “Monsters University” With New Viral Website Dan Koelsch, October 8, 2012October 8, 2012 Pixar’s Monsters University took a big step into the digital world today by debuting a website for the school. The website is extremely fleshed-out, and even includes a store to by school gear. Details after the break. Monsters University is a prequel to Pixar’s 2001 animated hit Monsters, Inc., in which the world of monsters was turned upside down when a child accidentally came through one of their closet door portals. The prequel takes us ten years earlier, when Sulley (John Goodman) and Mike (Billy Crystal) first met in college, and the website is a great way to explore more of that universe.The MU website is impressive in its scope and tone. Pixar went to great lengths to make Monsters University look like a real school with the website. There is a page to Apply to the University, but applications are not being accepted yet. There’s also a login for students using their ID Card, so hopefully these components will become part of the experience as we get closer to the film’s theatrical release. There’s so much to explore (and knowing Pixar, plenty of Easter Eggs), that it’s better if you just check it out for yourself. However, I do suggest you check out The MU Store, where you can buy actual school clothes and gifts. Also, the campus map might come in handy.Let us know what you think of the website in the comments below, and clue us in to any Easter Eggs you find! Monsters University opens in theaters on June 21, 2013.Source: First Showing Viral Marketing Monsters UniversityPixar
“Castle” Unveils Blog For Newlywed Characters January 13, 2012January 18, 2012Wedding websites seem to be the popular go-to viral marketing for television shows. NBC’s Parks and Recreation and The Office (twice) have both had them, and now ABC’s Castle joins the fray. Learn the details after the break. Read More
Learn About Our Alien Enemies Thanks To New “Battle: Los Angeles” Viral Site January 19, 2011January 19, 2011Faithful readers to the site know that I am usually pretty objective in my reporting, but I have to admit, this got the nerd inside of me really excited. Sony’s alien war film Battle: Los Angeles has been dabbling in viral marketing since Comic-Con, but it looks like they may… Read More
“Dawn of the Planet of the Apes” Website Opens Up Two Worlds January 26, 2014January 26, 2014A slick new web site promoting Dawn of the Planet of the Apes has kicked the sequel’s marketing into high-gear. The site takes you through different rain-soaked levels of human and ape locations, describing some of the struggles and showing a few character elements. Hit the jump to see more. Read More
Great review. Have you figured out how to get the MU ID number yet, in order to ‘log in’? http://monstersuniversity.com/edu/mu_net.html