Explore “Monsters University” With New Viral Website Dan Koelsch, October 8, 2012October 8, 2012 Pixar’s Monsters University took a big step into the digital world today by debuting a website for the school. The website is extremely fleshed-out, and even includes a store to by school gear. Details after the break. Monsters University is a prequel to Pixar’s 2001 animated hit Monsters, Inc., in which the world of monsters was turned upside down when a child accidentally came through one of their closet door portals. The prequel takes us ten years earlier, when Sulley (John Goodman) and Mike (Billy Crystal) first met in college, and the website is a great way to explore more of that universe.The MU website is impressive in its scope and tone. Pixar went to great lengths to make Monsters University look like a real school with the website. There is a page to Apply to the University, but applications are not being accepted yet. There’s also a login for students using their ID Card, so hopefully these components will become part of the experience as we get closer to the film’s theatrical release. There’s so much to explore (and knowing Pixar, plenty of Easter Eggs), that it’s better if you just check it out for yourself. However, I do suggest you check out The MU Store, where you can buy actual school clothes and gifts. Also, the campus map might come in handy.Let us know what you think of the website in the comments below, and clue us in to any Easter Eggs you find! Monsters University opens in theaters on June 21, 2013.Source: First Showing Viral Marketing Monsters UniversityPixar
The Boondock Saints: Viral Made Simple February 9, 2010February 9, 2010Back in December, I wrote an article discussing the old school word of mouth viral for the film The Boondock Saints, and how it was relying strictly on how bad it’s fans wanted to see the first film in the theaters. No flashy gimmicks. No websites with secret passwords (although… Read More
Watch Buried While Buried! August 25, 2010If you love Ryan Reynolds and tight spaces, this contest is for you. Fantastic Fest, the annual genre film festival held in Austin, Texas, is coming up this September, and you can walk the red carpet opening night if you are chosen to watch Lionsgate’s Buried while actually buried underground…. Read More
SNL Viral Video: British Movie February 13, 2011February 13, 2011As our readers know, NBC’s Saturday Night Live often parodies movies, and this weekend’s episode hosted by Russell Brand was no exception. This time they take on the trend of the gritty British action-crime dramas, focusing on the difficult-to-understand accents. NBC even created a basic website for the fake film,… Read More
Great review. Have you figured out how to get the MU ID number yet, in order to ‘log in’? http://monstersuniversity.com/edu/mu_net.html