“The Guilt Trip” Asks “Why Did I Teach My Mom To Text”? Dan Koelsch, December 2, 2012December 2, 2012 The Guilt Trip is a comedy about an inventor (played by Seth Rogen) who takes his mother (Barbara Streisand) on a road trip to sell his new invention. Obviously, travelling with your mother when you are a grown man can be difficult, and the film has tapped into that by creating a tumblr site called Why Did I Teach My Mom To Text? The site’s posts are in the style we’ve seen on Damn You Auto Correct! and Text From Dog. Take a look at a few of mom’s texts after the break. The Guilt Trip is directed by Anne Fletcher and written by Dan Fogelman. Paramount Pictures releases the film on December 19th. Social Networks Viral Marketing The Guilt TripTumblr
“Star Trek Into Darkness” Viral Finally Launches, Only a Chosen Few Can Be The 1701 April 24, 2013April 24, 2013Last December, a link was hidden in the first Star Trek Into Darkness teaser trailer. It lead us to AreYouthe1701.com, to sign up for what many hoped would be a huge campaign centered on the USS Enterprise (1701 is the ship’s registration number), turned out to be a dud. Sitting… Read More
AT&T Debuts Action-Packed Web Series “Daybreak” With “Heroes” Creator Tim Kring Plus Complex ARG June 3, 2012AT&T is pulling out all the stops with a new campaign centered around a web series titled Daybreak. Then action-packed five-part series showcases some of their current products, including the HTC One X, Samsung Galaxy Tab, and various softwares. There’s even an ARG component that looks to be pretty in-depth…. Read More
Proof Foreign Countries Have Better Advertising Than Us: 2012 Subway Ad November 9, 2009November 9, 2009In what is easily one of the coolest print ads I’ve ever seen, Copyranter posted the following picture of a subway ad for the upcoming 2012. I don’t know about you, but I think that’s pretty creative. The subway in question is in Rio de Janeiro, Brazil. (via Slashfilm) Read More