“The Guilt Trip” Asks “Why Did I Teach My Mom To Text”? Dan Koelsch, December 2, 2012December 2, 2012 The Guilt Trip is a comedy about an inventor (played by Seth Rogen) who takes his mother (Barbara Streisand) on a road trip to sell his new invention. Obviously, travelling with your mother when you are a grown man can be difficult, and the film has tapped into that by creating a tumblr site called Why Did I Teach My Mom To Text? The site’s posts are in the style we’ve seen on Damn You Auto Correct! and Text From Dog. Take a look at a few of mom’s texts after the break. The Guilt Trip is directed by Anne Fletcher and written by Dan Fogelman. Paramount Pictures releases the film on December 19th. Social Networks Viral Marketing The Guilt TripTumblr
The Dharma Initiative Wins an Emmy! September 21, 2009September 21, 2009As most of you know, the Emmys aired live last night, and the show hogged the ratings as usual. Usually, this year included, I just skip the awards and check out the big winners later that night or the next day. However, there was one category that caught my eye… Read More
“RoboCop” Viral Marketing Searches For Human Volunteers January 28, 2014January 28, 2014Much of the RoboCop viral marketing campaign has centered around the technological conglomerate OmniCorp. This is the company that turned a nearly dead Alex Murphy into the new cybernetic threat against crime. In past campaigns, we have seen RoboCop in PSAs and participate in CES panels, but now the company… Read More
“The Hunger Games” Viral Knows Who You Are August 29, 2011August 30, 2011Maybe Lionsgate didn’t give it some thought at first, but when we wrote an article about a possible viral site for The Hunger Games, the studio called to inform us that they weren’t marketing such a site nor were they affiliated with it. Naturally we edited it to inform you… Read More