“The Guilt Trip” Asks “Why Did I Teach My Mom To Text”? Dan Koelsch, December 2, 2012December 2, 2012 The Guilt Trip is a comedy about an inventor (played by Seth Rogen) who takes his mother (Barbara Streisand) on a road trip to sell his new invention. Obviously, travelling with your mother when you are a grown man can be difficult, and the film has tapped into that by creating a tumblr site called Why Did I Teach My Mom To Text? The site’s posts are in the style we’ve seen on Damn You Auto Correct! and Text From Dog. Take a look at a few of mom’s texts after the break. The Guilt Trip is directed by Anne Fletcher and written by Dan Fogelman. Paramount Pictures releases the film on December 19th. Social Networks Viral Marketing The Guilt TripTumblr
“A New Path Awaits” Test Subjects August 5, 2011Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a… Read More
“Total Recall” Viral Posters Seen On The Streets Of Hollywood June 10, 2012July 8, 2012There is no doubt that we will possess the technology to make your fantasies into reality, but for know, we must live that thought vicariously through the characters in Len Wiseman’s upcoming film, Total Recall. Now Sony has added a viral element to the film in hopes that it can… Read More
Avtr.com Updates October 16, 2009October 16, 2009When James Cameron’s “Avatar” released its first viral website weeks ago, I stated the only way the campaign could recoup the lost hype following Avatar Day was to be proactive about posting content. Since then, several updates have been made to avtr.com, and are worth a look for those interested in… Read More