“The Guilt Trip” Asks “Why Did I Teach My Mom To Text”? Dan Koelsch, December 2, 2012December 2, 2012 The Guilt Trip is a comedy about an inventor (played by Seth Rogen) who takes his mother (Barbara Streisand) on a road trip to sell his new invention. Obviously, travelling with your mother when you are a grown man can be difficult, and the film has tapped into that by creating a tumblr site called Why Did I Teach My Mom To Text? The site’s posts are in the style we’ve seen on Damn You Auto Correct! and Text From Dog. Take a look at a few of mom’s texts after the break. The Guilt Trip is directed by Anne Fletcher and written by Dan Fogelman. Paramount Pictures releases the film on December 19th. Social Networks Viral Marketing The Guilt TripTumblr
FOX and NBC Fall Pilots’ Viral Potential May 23, 2011Last week was big for the major TV networks as they unveiled their fall lineups. Today, we’re going to take a look at several new shows airing this fall and decide if they have the potential to spawn viral campaigns. Some may be no brainers, others may surprise you. Read… Read More
Unique Zombie Film “Colin” Premieres At Cannes May 24, 2009April 30, 2010I love me a great zombie flick, and a film called Colin premiered at Cannes that is right up my alley. The word of mouth on it is so good that major distributors are looking at it. Watch the trailer and find out how much the film cost to make… Read More
Does New “Apollo 18” Document Show Signs of Extraterrestrial Life? (Updated) January 23, 2011January 26, 2011Once again we are blessed with a new document in the viral campaign for Apollo 18. Using the same password as last time (“VBG”), you can access the newest secret image on the film’s Cosmonauts subpage. What could this one mean? Let’s explore after the break. (Update at bottom) Read More