Featured App: George R. R. Martin’s A World of Ice and Fire Caleb Hamilton, December 5, 2012December 5, 2012 There are a lot of characters in George R.R. Martin’s A Song of Ice and Fire books and it can be challenging trying to keep track of them all. This is also true for the HBO adaptation of the books, A Game of Thrones. There are a lot of online resources that you can consult, but they may end up spoiling a character’s storyline. Well Random House Books has created an app that can help you find out more about a character without spoiling their death in the next chapter. Find out more after the jump!Random House has made a smartphone app called George R. R. Martin’s A World of Ice and Fire, which is a guide to all things A Song of Ice and Fire. It’s quite large, containing information on 540+ characters, 380+ places, the major houses and interactive maps! So make sure you make space on your iPhone!The app comes with several great features for any fan, including anti-spoiler functionality that you can customize based on where you are in the book cycle. There is also new text written by Elio M. Garcia, Jr. and Linda Antonsson of Westeros.org, the primary fan site for the A Song of Fire and Ice books.Keep in mind that even though the app is free, the information is not. You can buy “InfoPacks”, one for each book. However, when you download the app, you get 8 POV characters from A Game of Thrones as well as interactive maps of the North and South. George R. R. Martin’s A World of Ice and Fire is available on the Apple App Store for iOS devices! Apps Viral Marketing A Game of ThronesAppHBOViral marketing
10 Awesome Uses of Augmented Reality Marketing December 27, 2009December 27, 2009Mashable has collected a nice little list of 10 innovative ways augmented reality has been used for marketing. While many of the items on the list are for regular products like cars and feminine hygiene (no joke), but of course there are some examples of films using it, as we… Read More
This Year In Viral: 2012 December 29, 2012December 29, 2012The year 2012 is just about over, and fortunately the world did not end. So, I guess we should take a look back at the stories we covered this year. From the best and worst viral marketing campaigns, to our most shared articles, let’s take a trip down memory lane. Read More
“Godzilla” Trailer: You’re Hiding Something Out There February 25, 2014February 25, 2014So after a couple of small viral campaigns to drive up some anticipation, Warner Bros. has released the first full trailer for Godzilla. Hit the jump to see it. Read More