New “Iron Man 3” Viral Site Invites You To ‘Become Iron Man’! Caleb Hamilton, February 14, 2013February 15, 2013 Briefly: Iron Man 3 is a few months away and it looks like Marvel Studios is launching a viral campaign for the Shane Black-directed picture. Stark Industries is looking for test subjects, but for what exactly? Registration to ‘Become Iron Man‘ is not yet open however don’t let that stop you from heading over to the site to look for clues! The site mentions the Stark Industries Mark VII HUD and is running diagnostics. Check back soon as we will keep you updated with any developments! ARGs & Campaigns Viral Marketing Viral News Become Iron ManIron Man 3Marvel StudiosParamount PicturesViral marketing
Paranormal Activity 2 Site Updated With Secrets In Trailer September 14, 2010The first Paranormal Activity had a strong viral campaign that pretty much made the film’s success, so it’s no surprise there will be creepy things to find in the marketing for its sequel. It may have taken a few days, but here’s every secret in the new trailer so far. Read More
Viral Marketing Is (Partly) Saving Hollywood December 26, 2012January 3, 2013This past week, Mashable posted an infographic from Allmand Law that shows how the film industry in America is able to avoid bankruptcy despite ticket sales declining. Check out the infographic after the break, along with my commentary on the components that deal with our niche. Read More
12 Days of Viral – DAY SEVEN December 19, 2009December 19, 2009On the seventh day of viral, my movie gave to me….. Facebook interaction. I am picking three films to discuss on this day, because those three films use Facebook in such an interesting way. The most common thing to do nowadays is to post the exact thing, on all forms… Read More