“Ender’s Game” Website Features Social Media Links Dan Koelsch, April 20, 2013 Briefly: Lionsgate’s Ender’s Game, based on the acclaimed novel of the same name, is a sci-fi film set in a future where children are being trained to fight against an alien attack. The film’s official website is titled if-sentinel.com, with IF standing for International Fleet. It’s pretty much just a splash page right now with links to Facebook, Twitter, Google Plus, and Tumblr. Considering the in-world name of the website, I wouldn’t be surprised if they use it to do some fun marketing before the film opens in theaters on November 1st. Viral Marketing Ender's Game
Newest LOST LOL Caption References Avatar February 5, 2010Funny and cute captions for images has been a staple on the Internet for years (see: LOLcats), with some of the funniest coming from images that are on their own serious or unrelated to the topic of the caption. Taking pictures out of context and mentioning other Internet memes and… Read More
Donald Glover Campaigns for Spider-Man Role May 31, 2010May 31, 2010Comedian and actor Donald Glover (Mystery Team, NBC’s Community) has started a viral campaign to get him an audition for the role of Peter Parker in the new Spider-Man film. Glover has taken to the social marketing streets (i.e. Facebook and Twitter) and is already seeing a lot of support…. Read More
Viral Marketing Behind-the-Scenes Effects Video For “Tron: Legacy” Spoils Movie January 5, 2011January 9, 2011I’m always a fan of seeing how big special effects are done in movies, but when it comes at the expense of spoiling the entire film, you need to be careful. Digital Domain worked on TRON: Legacy, and they made a cool behind-the-scenes video to show all the hard work… Read More