“Ender’s Game” Website Features Social Media Links Dan Koelsch, April 20, 2013 Briefly: Lionsgate’s Ender’s Game, based on the acclaimed novel of the same name, is a sci-fi film set in a future where children are being trained to fight against an alien attack. The film’s official website is titled if-sentinel.com, with IF standing for International Fleet. It’s pretty much just a splash page right now with links to Facebook, Twitter, Google Plus, and Tumblr. Considering the in-world name of the website, I wouldn’t be surprised if they use it to do some fun marketing before the film opens in theaters on November 1st. Viral Marketing Ender's Game
“The Greatest Town in America” is Getting A Book June 20, 2011The popular NBC comedy Parks and Recreation is set in the fictional town of Pawnee, Indiana, which, according to it’s Welcome sign, is “First in Friendship, Fourth in Obesity.” You can find out more fun facts about Pawnee in a new book “written” by Pawnee’s Department of Parks and Recreation… Read More
“The Hunger Games: Catching Fire” Marketing Uses Twitter To Reveal Victory Banners August 22, 2013August 22, 2013Lionsgate has taken the next part of their marketing for The Hunger Games: Catching Fire to Twitter. In the film, winners from previous Hunger Games are called back to compete in what some might say an all-star battle royale. The Hunger Games Explorer is chock full of Hunger Games related… Read More
The Dharma Initiative Wins an Emmy! September 21, 2009September 21, 2009As most of you know, the Emmys aired live last night, and the show hogged the ratings as usual. Usually, this year included, I just skip the awards and check out the big winners later that night or the next day. However, there was one category that caught my eye… Read More