Swag From “Tron: Legacy” and “The Dark Knight” Viral Campaigns On Auction Dan Koelsch, July 12, 2013July 12, 2013 Briefly: Did you miss out on the cool swag from the viral marketing campaigns of The Dark Knight and Tron: Legacy? Well, you’re in luck. Today starts an auction for various items from these ARGs and more. The proceeds go to help fund ARGFest-o-Con 2013, which has its festivities in Seattle later this month. Items include Flynn Lives t-shirts, Why So Serious clown masks, and more. Viral Marketing The Dark KnightTron Legacy
Fan Made Work Two More Year End Movie Mashup Videos December 21, 2010March 29, 2011I’m sure we’ll see a lot of videos in the coming weeks that look to mash up clips from this year’s movies. We’ve already showcased one that’s made the viral rounds (/Film even interviewed the video’s editor), and now we have two more that are worth a look as well…. Read More
2012: BE THERE! October 2, 2009October 2, 2009Something big is going to happen..but what? Soren Ulfert’s blog is telling us where and when, just not what we can expect. Two days before our… party… I’ll send my message out to you from 8am to noon. One day before I’ll transmit from 3pm to 6pm. For now, go… Read More
‘Gone Girl’ Marketing Makes Final Push With “River Of Secrets” October 2, 2014Fox has done a brilliant job with the marketing for Gone Girl. Starting off by using a viral marketing campaign to get fans to call the Find Amazing Amy Hotline, which was really just a voice recording of a person reading the first few pages of the book of the… Read More