Inside of Legendary’s Comic-Con “Godzilla Encounter” Revealed Dan Koelsch, July 17, 2013 Warner Bros. and Legendary’s Godzilla remake is looking to be the biggest thing on people’s minds going into and coming out of San Diego Comic-Con. So far it’s working as their viral website and “Godzilla Encounter” experience in San Diego this week have captured the biggest buzz heading into the convention. While it won’t be open to the public until tomorrow, select press have gotten a preview. Get the details and see photos inside after the break. Legendary took over a warehouse in downtown San Diego to create Godzilla Encounter. Inside is a recreation of the streets of Tokyo in a way to pays homage to the Godzilla legacy. You are directed into an elevator when suddenly Godzilla attacks. It sounds like a lot of fun. Speaking of legacy, this is pretty similar to the Flynn Lives arcade event at the 2010 Comic-Con for Tron: Legacy, in that it’s an immersive experience that puts you into the movie.You can get a more detailed rundown of the experience from THR, and check out the images below. Godzilla opens in theaters on May 16, 2014. Comic-Con Conventions Events Comic-ConGodzillaGodzilla Encounter
Hollywood Second-Guessing Comic-Con, Could Viral Marketing Be Next? June 13, 2011June 13, 2011The New York Times ran a piece yesterday about how movie studios are taking a more cautious approach to this year’s San Diego Comic-Con. After propelling the comic book convention into the mainstream in recent years, why are they turning away now? Also, what could this shift in priorities mean… Read More
Unauthorized Comic-Con Survival Guide Now Available June 9, 2010Those who have attended the San Diego Comic-Con know it can get pretty hectic. There are more panels, screenings, and other events than any one person could possibly attend. When you add that to the overcrowded scene, it can be tough to make the most out of your Comic-Con experience…. Read More
Comic-Con 2009: Pre-Game Viral Marketing July 22, 2009June 6, 2010Woohoo! Comic-Con starts tomorrow down in San Diego, California. Make sure to follow our Comic-Con coverage live from staff writer David! Alright, down to business. The show starts tomorrow and people who are already down there are spotting early viral marketing from different movies, namely 2012 and District 9. On… Read More