D23 Expo 2013: “Tomorrowland” Mystery Box and Animated Footage Shown Dan Koelsch, August 10, 2013 Briefly: Tomorrowland has been one of the biggest stories surrounding Disney’s D23 Expo this weekend, as you can tell from our coverage of the sci-fi film so far. Today at the convention, Disney showcased the mystery box from earlier this year and talked about the contents. They even showed some animated footage that was supposedly from the box. None of this means anything concrete right now, but you can read the breakdown of the event over at /Film. Conventions Events Viral Marketing D23 ExpoTomorrowland
7 Chances to Get Early Access to “Pottermore”! July 31, 2011The final Harry Potter film may be out in theaters, but the story doesn’t end there. JK Rowling unveiled a secret project called Pottermore late last month and promised a chance for fans to gain early access. Starting yesterday, you can become a Pottermore hipster, but it won’t be easy:… Read More
“The Grand Budapest Hotel” Launches Quirky Viral Educational Website January 28, 2014January 28, 2014Fox Searchlight Pictures has just launched a new viral marketing website for Wes Anderson‘s upcoming film The Grand Budapest Hotel. The site, the AkademieZubrowka, reveals the faux history of the Republic of Zubrowka, home of the illustrious Grand Budapest Hotel. The hotel was the home to many celebrity debutantes, priceless… Read More
“Godzilla” Takes Over Toronto Street To Promote Film May 16, 2014May 16, 2014Godzilla is out, and our own Marc Vibbert enjoyed what he saw. While the film is getting great reviews on today’s release, promotions for the film have taken a cool and interesting turn. Marketers have taken a small Toronto street and created what seems like a war zone to market the big budget monster flick. Hit… Read More