“The Hunger Games: Catching Fire” Marketing Uses Twitter To Reveal Victory Banners Michael Lee, August 22, 2013August 22, 2013 Lionsgate has taken the next part of their marketing for The Hunger Games: Catching Fire to Twitter. In the film, winners from previous Hunger Games are called back to compete in what some might say an all-star battle royale. The Hunger Games Explorer is chock full of Hunger Games related goodies, from magazine covers to comic con photos and beyond, you can find them all at that website. But if you are interested in finding out who some of the other victors are, then you might want to bookmark that page, because marketing team has figured out a way to introduce us to these characters. Using Twitter, fans will be able to tweet who they want to see next on the victory banner. The first set of victors has already been revealed, and as you might have guessed, it’s Katniss Everdeen (Jennifer Lawrence) and Peeta Mellark (Josh Hutcherson). Hit the jump to see the banner and how you can participate.To find out who the victor is, fans will have to tweet #VictorsRevealed. It’s as simple as that. There is a countdown of the official Hunger Games Explorer website to tell us when the next victor will be revealed.So Tweet away. The Hunger Games: Catching Fire open November 22 News Viral Marketing Francis LawrenceJennifer LawrenceJosh HutchersonLionsgateThe Hunger Games: Catching Fire
District 9 Viral – Too Little, Too Late? April 26, 2009March 27, 2010Sony Picture’s District 9 is set to hit theaters on August 14th this year. That’s one week after GI Joe and one week before Inglorious Basterds. Some of you may have noticed the viral picking up a little amount of steam in the past few weeks, but is it too… Read More
Panem October Aftermath: Rowan the Gamemaster Speaks Out About Lionsgate Issue September 22, 2011September 22, 2011A few months back we reported the launch of an ARG for the highly anticipated adaptation of The Hunger Games. But hours after our article went up, we quickly had to take it down. We were informed that Lionsgate (the studio behind the adaptation) was not behind the marketing and… Read More
You Can Be In a “Pitch Perfect” Music Video August 12, 2012August 12, 2012Pitch Perfect is an upcoming comedy musical from Universal. The film stars Anna Kendrick as a newcomer to an all-girls a capella group. You have a chance to be part of the group thanks to a contest involving YouTube star Mike Tompkins. Get the details after the break. Read More