“The Hunger Games: Catching Fire” Marketing Uses Twitter To Reveal Victory Banners Michael Lee, August 22, 2013August 22, 2013 Lionsgate has taken the next part of their marketing for The Hunger Games: Catching Fire to Twitter. In the film, winners from previous Hunger Games are called back to compete in what some might say an all-star battle royale. The Hunger Games Explorer is chock full of Hunger Games related goodies, from magazine covers to comic con photos and beyond, you can find them all at that website. But if you are interested in finding out who some of the other victors are, then you might want to bookmark that page, because marketing team has figured out a way to introduce us to these characters. Using Twitter, fans will be able to tweet who they want to see next on the victory banner. The first set of victors has already been revealed, and as you might have guessed, it’s Katniss Everdeen (Jennifer Lawrence) and Peeta Mellark (Josh Hutcherson). Hit the jump to see the banner and how you can participate.To find out who the victor is, fans will have to tweet #VictorsRevealed. It’s as simple as that. There is a countdown of the official Hunger Games Explorer website to tell us when the next victor will be revealed.So Tweet away. The Hunger Games: Catching Fire open November 22 News Viral Marketing Francis LawrenceJennifer LawrenceJosh HutchersonLionsgateThe Hunger Games: Catching Fire
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Video From “The Walking Dead” Invasion October 27, 2010October 30, 2010Tuesday morning zombies invaded the world, and we have the video tape to prove it! Fox International Channels coordinated a worldwide zombie attack to promote the upcoming series The Walking Dead. Click through to see what it looked like. Read More
Viral Recap and Review: Apollo 18 September 6, 2011On Saturday I gave you my impression of the film itself, but now it’s time to talk about the viral campaign for the found footage sci-fi thriller Apollo 18. Could it be more interesting than the film itself? Reminisce with me after the break (warning: some spoilers). Read More