“The Hunger Games: Catching Fire” Marketing Uses Twitter To Reveal Victory Banners Michael Lee, August 22, 2013August 22, 2013 Lionsgate has taken the next part of their marketing for The Hunger Games: Catching Fire to Twitter. In the film, winners from previous Hunger Games are called back to compete in what some might say an all-star battle royale. The Hunger Games Explorer is chock full of Hunger Games related goodies, from magazine covers to comic con photos and beyond, you can find them all at that website. But if you are interested in finding out who some of the other victors are, then you might want to bookmark that page, because marketing team has figured out a way to introduce us to these characters. Using Twitter, fans will be able to tweet who they want to see next on the victory banner. The first set of victors has already been revealed, and as you might have guessed, it’s Katniss Everdeen (Jennifer Lawrence) and Peeta Mellark (Josh Hutcherson). Hit the jump to see the banner and how you can participate.To find out who the victor is, fans will have to tweet #VictorsRevealed. It’s as simple as that. There is a countdown of the official Hunger Games Explorer website to tell us when the next victor will be revealed.So Tweet away. The Hunger Games: Catching Fire open November 22 News Viral Marketing Francis LawrenceJennifer LawrenceJosh HutchersonLionsgateThe Hunger Games: Catching Fire
“Mad Men” Press Release Goes Viral June 17, 2013June 17, 2013Mad Man has been described in many ways, and if you don’t believe me, just count the number of awards the show was earned throughout its televised run. But last night’s episode is the one that everyone seems to be talking about, something someone on facebook or twitter wold have… Read More
Stan Lee’s Oscar Campaign March 7, 2010March 7, 2010There are currently a lot of categories in the Oscars and I suspect that a lot of the votes are pretty random rather than seriously considered. Do the Academy members actually watch all the short films? Do the Academy voters all know the difference between Sound Editing and Sound Mixing?… Read More
10 Worst Super Bowl Commercials Ever February 4, 2010February 4, 2010We talked the other day about how Super Bowl commercials are viral videos. In fact, they are probably the original viral videos. Before YouTube, Facebook, and any other sharing medium online, people would stand around the cooler the next day and talk about the ads that aired during the big… Read More