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The Latest Viral News for Films and Beyond!

Swing into Action with “The Amazing Spider-Man” Augmented Reality App!

Caleb Hamilton, May 10, 2012May 10, 2012


Coinciding with the release of the the new trailer launch for The Amazing Spider-Man, Sony Pictures Entertainment has launched a free mobile application, The Amazing Spider-Man Augmented Reality App! The application allows fans to get up close and personal with Spider-Man in online and real world environments by finding specially marked movie-themed images and scanning them to activate interactive, 3D Spider-Man animations. More after the jump!

The app features footage from a special shoot with the film’s stunt team. The footage was used to create exclusive Spider-Man animation sequences in which Spider-Man swings through buildings, crawls up walls, shoots webbing at the screen, or engages bad guys on the streets. When the virtual Spider-Man appears on their phones, users can take photos and share them within their networks. Each photo experience will be unique to the user, and fans can share multiple photos from each interaction.

To activate the animation sequences within the app, users can find out the locations for special marker images on the film’s official website and social network pages on Facebook, Twitter, Tumblr and more. Sony Stores, Activision, and Entertainment Weekly will also offer marker images. As a bonus, a frame within the new trailer, when scanned, will also reveal one of the Spider-Man animations on the user’s mobile device. Each new image activates one of 13 achievement badges that users can share on Facebook and Twitter.

Commenting on the announcement, Dwight Caines, President of Worldwide Digital Marketing for Sony Pictures, said, 

“Many of today’s moviegoers are digital natives on the go, and our app allows us to engage them. Our use of augmented reality technology is a fun way of embracing the 3D aspects of the movie while nurturing the playful kid inside all of us who wants to collect items from their favorite superhero character to share with their friends and family.”

The Amazing Spider-Man Augmented Reality app is now available for download from the App Store and Google Play. Catch The Amazing Spider-Man on July 3rd, in Digital 3D and IMAX 3D!

Apps Social Networks Viral Marketing Appaugmented realityColumbia PicturesSony EntertainmentThe Amazing Spider-Man

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Comments (5)

  1. Pingback: Latest Scanning 3d News | 3D printer
  2. Erin9552072 says:
    May 12, 2012 at 3:57 am

    hare them within their networks. Each photo experience will be unique to
    the user, and fans can share multiple photos from each interaction.

  3. Furniture Stores in NYC  says:
    May 12, 2012 at 3:57 am

    Each photo experience will be unique to the user, and fans can share multiple photos from each interaction.

  4. Elia Pedersen says:
    June 16, 2012 at 4:44 am

    scanning them to activate interactive, 3D Spider-Man animations. More after the jump!

  5. Iona Schreiber says:
    June 19, 2012 at 12:04 am

    photo experience will be unique to the user, and fans can share multiple photos from each interaction.

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