The Sick Viral Marketing Of The Film, “Kill The Rapist?” Christopher Moore, December 24, 2013 This is definitely not the most holiday-friendly story, but iRock Films India has created a controversial marketing campaign around their new film, Kill the Rapist?. After the break, find out more info about this horrible film and what makes their marketing of it so completely wrong.Sadly, Kill the Rapist? seems to be capitalizing on a real event that happened about a year ago in New Delhi, India, when a college student was gang raped by six men on a bus and later died of her injuries. The event sparked international protest over the protection of women’s rights and safety in Indian society. A short time after this happened, the iRock film production company announced the movie on their production slate.The name of the film ties into the viral marketing campaign, because it’s asking people to vote whether the rapist should be killed or not, and they’ll change the ending accordingly. Here’s the trailer that asks that very question:And here’s the teaser poster for the film which also mentions the ability for the audience to decide whether the rapist dies or not at the hands of his victim. It asks you to watch the trailer and then give a missed call to one of the numbers based on whether you say “Yes” or “No” to the question.It’s bad enough that such a film is being made to exploit the horrendous event that ended a young girl’s life, but it’s even more deplorable that they make the act of deciding if the rapist will die or not into their own personal “movement” against such acts. It’s not a movement. It’s clearly just a marketing maneuver to bring more eyeballs to their film. This is one of the most despicable marketing campaigns, I’ve ever seen.What are your thoughts on this marketing campaign? Do you agree with their controversial marketing methods? Tell us in the comment section below. Viral Marketing Viral News BollywoodiRock Films IndiaKill the Rapist?
Teaser For “Europa Report” Brings Us Back to Viral Website November 12, 2012Back in February, we told you about a viral website for the sci-fi film Europa Report. Now a new teaser video has shown up to bring us back to the website. Find out what is going on after the break. Read More
Viral Video Round Up: Toy Story, Guy Ritchie, Captain Planet, Aziz Ansari, Dark Knight Rises, And More! September 5, 2011September 5, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.Pages: 1 2 Read More
The Event: Passenger Emails and Sean’s Photos Show Us What We Already Know September 26, 2010The mystery continues tomorrow night as the second episode of NBC’s new show The Event hopes to begin shining some light on just what “the event” is. Until then, the TruthSeeker Blog has been updated with emails from passengers on the ill-fated Avias Flight 514, as well as some photos… Read More