“The Grand Budapest Hotel” Launches Quirky Viral Educational Website Michael Lee, January 28, 2014January 28, 2014 Fox Searchlight Pictures has just launched a new viral marketing website for Wes Anderson‘s upcoming film The Grand Budapest Hotel.The site, the AkademieZubrowka, reveals the faux history of the Republic of Zubrowka, home of the illustrious Grand Budapest Hotel. The hotel was the home to many celebrity debutantes, priceless art, the legendary bellhop. Check out what you can expect to see from the film after the jump.The site was designed to inform you on the history of the fictional nation of Zubrowka, where the Grand Budapest Hotel is located. In it you will be educated in a course called: The Republic Of Zubrowka Before The War: A Central European Case Study Of Social, Political, And Cultural Upheval.Split into three different courses, the site covers The Grand Budapest and tourism, the people that lived during the coup, and the coup de tat itself. Don’t worry about reading, as there will be many visual aids to help you get an A in the course. You’ll even get a chance to see the infamous “Boy with the Apple” piece that was given to Gustave H (Ralph Finnes).You will be able to click on the visual aids for a closer and more detailed look at some of the set pieces you will be able to see in the actual film itself. It’s actually pretty neat, especially the skull brass knuckle called a “knuckleduster.” So check it out, and don’t be afraid to go through all three courses at www.akademiezubrowka.com/Set in alternate-history 1920s Europe in a country called the Republic of Zubrowka, a famed hotel concierge by the name of Gustave H. is bequeathed a painting called Boy with Apple after his one night stand, Madame D, is killed. Madame D’s son, Dmitri, vows revenge on Gustave by framing him for Madame D’s murder. Zero Moustafa, the lobby boy, and his love interest, Agatha, help Gustave hide Boy with Apple from Dmitri and the authorities.Grand Budapest Hotel also stars F. Murray Abraham, Adrien Brody, Willem Dafoe, Saorise Ronan, Harvey Keitel, Tilda Swinton, Owen Wilson, Bob Balaban, Jeff Goldblum, Bill Murray, Jude Law, Edward Norton, Jason Scwartzman,, newcomer Zero Moustafa, and more. The film is due out in theaters on March 7, 2014. ARGs & Campaigns Viral Marketing Viral News Akademie ZubrowkaFox Searchlight PicturesGrand Budapest HotelWes Anderson
Disneyland’s ElecTRONica Starts Tonight, Video and Pictures Available October 8, 2010January 20, 2012Last month we told you how Disney was looking to promote and capitalize on the buzz for Tron Legacy by creating “ElecTRONica” in Disneyland’s California Adventure. Essentially turning the Hollywood backlot into a Tron party, the event started to tonight and we have more details, including video and photos, after… Read More
District 9 and 2012 Updates August 4, 2009August 4, 2009A pretty busy Monday caused a few stories to slip through the cracks. 2012 and District 9 both had some not-so-revealing updates. MNUSpreadslies has a new video up in retaliation towards the propaganda being place on D-9.com. We now get a look at what appears to be a politician (notice… Read More
The Soapbox: Remakes And How People React To Them June 29, 2009June 29, 2009Recently, Ive noticed a certain amount of bitching stemming from announced remakes, such as ‘Flight of the Navigator’ and ‘Total Recall’. My question for the week is, why do people bitch about remakes? Remakes are both a good and a bad thing. On one hand, remakes allow talented filmmakers to… Read More