“The Grand Budapest Hotel” Launches Quirky Viral Educational Website Michael Lee, January 28, 2014January 28, 2014 Fox Searchlight Pictures has just launched a new viral marketing website for Wes Anderson‘s upcoming film The Grand Budapest Hotel.The site, the AkademieZubrowka, reveals the faux history of the Republic of Zubrowka, home of the illustrious Grand Budapest Hotel. The hotel was the home to many celebrity debutantes, priceless art, the legendary bellhop. Check out what you can expect to see from the film after the jump.The site was designed to inform you on the history of the fictional nation of Zubrowka, where the Grand Budapest Hotel is located. In it you will be educated in a course called: The Republic Of Zubrowka Before The War: A Central European Case Study Of Social, Political, And Cultural Upheval.Split into three different courses, the site covers The Grand Budapest and tourism, the people that lived during the coup, and the coup de tat itself. Don’t worry about reading, as there will be many visual aids to help you get an A in the course. You’ll even get a chance to see the infamous “Boy with the Apple” piece that was given to Gustave H (Ralph Finnes).You will be able to click on the visual aids for a closer and more detailed look at some of the set pieces you will be able to see in the actual film itself. It’s actually pretty neat, especially the skull brass knuckle called a “knuckleduster.” So check it out, and don’t be afraid to go through all three courses at www.akademiezubrowka.com/Set in alternate-history 1920s Europe in a country called the Republic of Zubrowka, a famed hotel concierge by the name of Gustave H. is bequeathed a painting called Boy with Apple after his one night stand, Madame D, is killed. Madame D’s son, Dmitri, vows revenge on Gustave by framing him for Madame D’s murder. Zero Moustafa, the lobby boy, and his love interest, Agatha, help Gustave hide Boy with Apple from Dmitri and the authorities.Grand Budapest Hotel also stars F. Murray Abraham, Adrien Brody, Willem Dafoe, Saorise Ronan, Harvey Keitel, Tilda Swinton, Owen Wilson, Bob Balaban, Jeff Goldblum, Bill Murray, Jude Law, Edward Norton, Jason Scwartzman,, newcomer Zero Moustafa, and more. The film is due out in theaters on March 7, 2014. ARGs & Campaigns Viral Marketing Viral News Akademie ZubrowkaFox Searchlight PicturesGrand Budapest HotelWes Anderson
Viral Video: Iron Man Punches Hugh Grant April 19, 2010April 19, 2010YouTube user reubenpac has a pretty great “Iron Man & ACDC vs.” series in which he (using Maya) mashes up the superhero and the iconic band with a clip from another movie. The movies in the series include Titanic and When Harry Met Sally, and now he’s added Dirty Dancing… Read More
Get a Free Early Screening To “Paul” If Your Name is Paul (and you live in the UK) February 2, 2011February 2, 2011Those Brits across the pond already have it good by getting to see Universal’s alien comedy Paul a full month before theaters get it in the States. Now HeyUGuys blog has a contest where Britons can see it even earlier if their name is Paul. Get the details after the… Read More
Universal Studios’ Transformers Ride Gets Viral Website February 4, 2012Universal Studios Hollywood doesn’t have that many rides, but they are looking to change that with “Transformers: The Ride 3D”, set to open in May of this year. To help promote the new ride, Universal Studios has created a viral website and social media game. Get the details after the… Read More